Oct 082012
 
Speaker for Performance Management

Conference TEDx Speaker on Business Intelligence Dashboards

Patrick Schwerdtfeger is a leading authority on social media marketing and his presentations always include a compilation of case histories and success stories. He then distills the prevailing business trends and identifies best practices for attendees. He uses this same approach when speaking about key performance indicators (KPI) and the use of dashboards and industry benchmarking tools to evaluate performance and improve results. Patrick is the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. He has spoken at conferences and business conventions around the world and is a huge proponent of performance measurement and analytics data to calibrate and improve business performance. And since KPI sessions tend to be dry and technical, Patrick’s dynamic and engaging speaking style make him a perfect selection to end your conference on a high note. More details in provided below.

 
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Past clients include …

Recent Press Coverage

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Recent Speaking Destinations

 
Key Performance Indicators (KPI) Keynote Speech

You can’t improve what you don’t measure. Patrick learned that quickly when he first activated Google Analytics on his website. Simply by seeing the activity on his site, he started identifying specific problems, making adjustments and improving results. Performance management and performance measurement are essential for business. Thankfully, there are more measurement tools than ever, including business intelligence monitoring dashboards and industry benchmarking tools. Patrick begins his speech with a series of case histories where the measurement of key performance indicators led to dramatic improvements in operational efficiency and profitability. He also introduced a variety of tools that executives can use to quickly gain insights about their own businesses.

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The second part of Patrick’s KPI speech deals with the identification of winning Key Performance Indicators. There are endless things you can measure but some are far more insightful than others. There is no point embracing performance management in business without first identifying the best possible things to measure. As it turns out, much of this process can be automated. By importing basic financial data, many business intelligence dashboards can automatically compare financial ratios against industry benchmarks and instantly identify glaring variances. The job then becomes one of understanding those variances and identifying those that reflect operational challenges. Selecting Key Performance Indicators then becomes simple and obvious.

Reality for Small and Medium Sized Businesses (SMB)

The sad reality is that most small and medium sized businesses (SMB) are still managing much of their operations with isolated analyses and Excel spreadsheets. There is little or no industry benchmarking analysis and minimal performance management. Large Fortune 500 companies have embraced Key Performance Indicators (KPI) as an integral part of their management process and the technology now allows small and medium sized businesses to use the same tools themselves. Companies like webKPI are bringing Fortune 500 performance measurement tools to smaller entities. Patrick knows the founders of webKPI and have worked with them to customize solutions for today’s small businesses.

 

Jun 102012
 
Find a Speaker

Need to find a great speaker? There are many things to consider. Do you need a motivational speaker? Or a business keynote speaker? When is your event? How many people are you expecting? And where is the event located? The answers of these questions will be important in your search. But in general, here are some some tips to keep in mind when looking for a dynamic professional speaker for your upcoming event.

Tip #1: Request a video.

Video is the best tool you have to evaluate speakers. You will immediately see if they are effective speakers or not. You’ll also see if they’re taking their speaking careers seriously. Good video is difficult to get. First, the speaker needs to be in front of an audience before anything can be recorded. Second, impressive videos require impressive events (raised stage, dimmed audience lighting, nice room, big audience). Third, a good video has at least two camera angles, ideally three. That requires a full video crew. And finally, all of this costs money!

There are hundreds of thousands of people who claim to be “speakers” but 99% of them only speak for free at local networking events. If they have video at all, it will be obvious that they aren’t serious about their careers. By requesting a video, you immediately weed out the newbies. It’s also the fastest way to see if they’re content and speaking style are consistent with your event objectives.

Tip #2: Request references.

It’s important to see where the speaker has spoken and to whom. In most cases, speakers will include a list of past clients or a list of speaking destinations (see the map below) on their websites. But if not, request one. Ideally, request a list of references as well. The people you call have very little allegiance to the speaker and will probably give you honest feedback on the speaker’s contribution to their own events.

Many speakers have huge egos. Ask about that when you call their references. Planning events is difficult enough as it is. The last thing you need is a ‘prima donna’ speaker that asks for silly and unrealistic accommodations when you’re busy with other things. Besides, generous and thoughtful speakers can add a lot to an event’s success. By attending dinners, signing books and answering questions, they can make attendees feel acknowledged and appreciated.

Tip #3: Check social media.

Social media like Facebook, LinkedIn, YouTube and Twitter provide an immediate look at a person’s influence. Are they well connected? Do they have a lot of followers? Are they active on YouTube? How many views have their videos had? While these metrics are far from perfect, they remain valuable when you consider the time it takes to check them. You can check a speaker’s social media presence in less than 2 minutes. So when you compile the list of prospective speakers for your selection committee, include their social media statistics.

Tip #4: Keynote or Platform?

There is an important distinction in the speaking business. About 90% of speakers are “platform” speakers. Only 10% are “keynote” speakers. Platform speakers are always trying to sell something. Keynote speakers do not. The destination of a platform speech is the SALE. The destination of a keynote speech is the MESSAGE. Make sure you hire a keynote speaker. Nothing can ruin an event quicker than “an offer” during your general session!

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Patrick Schwerdtfeger is a leading authority on self-employment and the author of the award-winning book, Marketing Shortcuts for the Self-Employed (2011, Wiley). He is a regular speaker for Bloomberg TV and has spoken about business trends, modern entrepreneurship and the social media revolution at conferences and business events around the world.

Patrick’s past books include Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.

 
Recent press coverage includes …

Recent Press Coverage

Recent speaking destinations include …

Professional Speaking Destinations

 

Jun 062012
 

 
UK Speaker SCAM: Church in UK looking for a speaker for an upcoming leadership workshop; Tier 5 Work Permit fees required via Western Union. Here’s the full story:

On May 15, 2012, I was solicited by a church in the UK (via my website) to speak at their upcoming leadership workshop. A series of emails went back and forth, containing various details and expectations. In order to speak there, I would need a Tier 5 Work Permit from the UK Border Agency and because the event was quickly approaching, I was introduced by email to someone at the parish who works for the UK Border Agency and can get expedited processing for my application.

I was emailed an official 52-page PDF application for a Tier 5 Work Permit with specific instructions on how to fill it out. The form is legitimate and you can find documentation online confirming that only a UK employer can submit such an application. Once I had filled it out and gotten passport photos made, I was asked to send 583 GBP via Western Union so she could submit the application and pay the fee in cash.

They said they had a sponsor and offered to pay me $10,000 USD as a speaking fee, along with all travel expenses. This seems high for a church but does fall within my standard fee structure (at least for domestic events), so it didn’t seem too unusual at the time. Here are all the names and email addresses of the people I communicated with:

  1. Reverend Michael Silver rev.michaelsilver@gmail.com
  2. Reverend Brian Moody revbrianmoody199@gmail.com
  3. Reverend Phil Dunning revphildunning@gmail.com
  4. Edward Smith eechurch@hotmail.com
  5. Patricia Coleman UK Border Agency p.coleman@workmail.com (real name verified by Western Union)
  6. Susan Aires Dransfield Novelty Company dransfieldnoveltyco@london.com
  7. Phylis Kamps 321-200-1024 (mobile)

Here is a blog post that details how these same people have done this dozens of times since 2010. At the time of this writing there are 94 comments on their post and I will be adding my own shortly. I have included a number of emails below so you can get an idea of how these people communicate.

Email #1: Initial Solicitation

Name: Rev.Michael Silver
Email: rev.michaelsilver@gmail.com

Message: I am Reverend Michael Silver , presiding Minister of the Emmanuel Evangelical (Baptist) Chapel, Newport, United Kingdom. We are pleased to inform you that we would like to engage you to speak at our Church Lunch event here in Newport coming up on the 1st of June and we are also arranging our ‘Leadership development Program’ workshop on the 2nd & 3rd of June 2012.

Please we would like you to convey to us your availability for one of the dates as it can fit in your schedule. Also, please we would as well appreciate if you get back in-touch with us in ample time so we can start corresponding the details.

Thank you and expecting to hear from you soon.

Remain Blessed
Reverend Michael Silver
+447031873786
Emmanuel Evangelical (Baptist) Chapel,
Rutland Place,
Newport,
NP20 2EL,
Wales.
United Kingdom

But you are a chosen race, a royal priesthood, a holy nation, a people for his own possession, that you may proclaim the excellencies of him who called you out of darkness into his marvelous light.
1 Peter 2:9.

Email #2: Initial Request for Money

Good day Patrick, I understand that you are Emmanuel Evangelical Church’s guest for their upcoming conference, Edward Smith informed me earlier, I have undergone this process for their guests in the past as well prior to this time as well so below are the details.

I have undergone this process for people prior to this time as well so below are the details. (It is a pity though that you do not have your Swiss passort intact and up-to-date as you would have been waived for this fee).

Our Government (United Kingdom) Main Application Fee for a UK work permit is £488 and £95 for homeland fee making an overall sum of £583, You should understand that as a United States, Canada, Australia, New Zealand & European citizens holding their international passport, entrance permits are at a reduced fee at rate given above, other nationalities pay more. I will do the application and payment in your name at our Consulate and send you necessary binding documents.

Usually, It takes between 1-14 weeks to get a permit depending on the category such permit may fall into, But if we process expressly and I append the application as a staff it will take just about one week and a maximum of two weeks give or take some delays in courier or so since it is categorized as ‘ministerial/religious’ under the UK Tier 5 work permit, It will take a week and a few days to process. If you are ready to proceed (which I advise you should) We would as well need you to send to us the below stated documents.

Full Name of applicant:
Passport Number:
invitation Letter from Sponsor:

Now, you will have to make the application fees payment and I will later send you the official UK TIER 5 WORK PERMIT FORM and the UKBA SCREENING FORM as an allied country citizen you do not need to fill the immigration assessment form as you are already eligible. We might only need your thumbprints at the United kingdom border on entry into the UK.

Please, be swift with your response because you know documents after been processed by the UK immigration might delay a bit, give or take 2-3days, It would be advisable you start processes a bit ahead of time.

Have a Wonderful day.

Patricia Coleman.
United Kingdom Border Agency.
N.A.

p.coleman@workmail.com
790-871-7081

Email #3: Second Request for Money

Good Morning Reverend, Deacon Edward, At the start of work today, I was notified by the issuing dept. that Patrick’s work permit cannot be issued out as yet, Non-Briton Immigrants coming into the United Kingdom and taking up a legally paid job will need to secure their stay with a bond otherwise referred to as a repatriation fee, And since Patrick falls under such category as she is non-British immigrant, The Home office has required that such applicants pay a refundable sum of 2,500GBP as a ‘Bond’ to enact their stay. As soon as they get back to their respective countries, the fee will be paid back to them in full. This law has been in the books for a while but it wasn’t effective for a long time now, But the new excos at the Consul has decreed it should be applicable and be 100% effective henceforth for working immigrants applying for the work permit.

I am emailing you now so you can find a way to forward to me the funds so I can make the payments asap since you have advised that time is of essence in this application. I will forward to you the ‘bond holding letter’ in the name of the applicant which is Patrick, he will be able to claim the funds at the USA Consul when he gets back home.

Warren Germain already sent me the funds for his bond, He will get the documents today, I have forwarded to him the fedex tracking number so he could monitor as well (Just informing you).

Reverend, Edward, send the funds to me on Patrick’s behalf as he might be relunctant to send such amount of money, So I need you to forward the funds on his behalf, Once he is back in the USA the bond will be liquidated and you will negotiate on how to have the funds back.

PLEASE REPLY SOONEST !!!

Patricia Coleman.
United Kingdom Border Agency.
N.A.

ukba.patriciacoleman@workmail.com
790-871-7081

Final Notes

It should be noted that there were well over 50 or 60 emails involved in this process, involving Reverend Michael Silver, Edward Smith and Patricia Coleman. Many details were discussed. I was even sent a hotel confirmation at the Park Plaza Cardiff (Greyfriars Road, Cardiff, CF10 3AL, United Kingdom) along the way. So the whole thing appeared completely legitimate at the time. I would even say it was more organized than other events I have spoken at.

So, what can I say? They got me. I’m embarrassed. In the end, it’s not that big of a deal. The money transfer cost me $1048 USD (Western Union is a rip-off) so it’s not really that much money, but that’s not the point.

My speaking career has taken me to every major city in the USA and cities across Canada and Mexico, as well as destinations in Europe, the Middle East and Asia. I get many solicitations that seem “too good to be true” so I can’t really filter on that criteria. Here are the red flags which I ignored:

  1. Public email addresses only (gmail, hotmail and workmail).
  2. No mention of the leadership workshop on the church’s website.
  3. I was requested to send money urgently to an individual.

When I was invited to speak in India, I had to get a VISA first and it cost me $160 USD, but I made those arrangements directly with the Indian Consulate in San Francisco. So my learning point is that I will NEVER send money to an individual again.

I have filed a complaint with Western Union but have heard they can’t do much. It doesn’t really make sense to me. The person who picks up the funds has to show identification verifying their identity. That means there must be something the authorities can track. But who’s going to hunt that down? Anyway, if anything comes of it, I will update this post.

Also, it’s worth mentioning that the recipient DID pick up the funds in the UK. So I’m sure Patricia Coleman actually exists and I’m also sure she was in the UK on May 29, 2012.

Did this scam happen to you?

If you have had a similar experience, please tell your story in the comments below. I am publishing this post to hopefully help other speakers avoid this situation in the future. Thank you.
 

May 262012
 
Business Speaker on Mega Trends

Conference Speaker on Business or Geopolitical Megatrends

Patrick Schwerdtfeger is a leading authority on global mega trends including self-employment and social media among others (listed below). Patrick is the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular keynote speaker for Bloomberg TV. He has spoken at conferences and business events around the world, including destinations across North America, South America, Europe and Asia. Business and geopolitical mega trends are converging and overlapping, bringing implications in every aspect of life and business, and Patrick is well known for his ability to break down complex subjects into accessible and understandable language. And with his dynamic and engaging speaking style, Patrick’s megatrends keynote is perfect as a high-level strategic and inspirational closing session for your upcoming event. More information about the prevailing megatrends and Patrick’s perspective on their business implications is listed below.

 
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Past clients include …

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Five of the primary mega trends are:

  • changing demographic profiles
  • increasingly empowered citizens
  • accelerating change and technology
  • globalization of everything
  • small business and self-employment

Megatrends Keynote Speech

With changing demographics, developed nations are getting older while developing nations are getting younger. Younger populations are more productive and require less medical attention while the opposite is true for older populations. That means the developed world (including America, Europe, Australia and Japan) will struggle in the years ahead (as their populations age) while the developing world (including China and India) will flourish. Regarding empowered citizens, people now have access to online social media tools, allowing them to easily find like-minded advocates and voice their opinions in far more powerful ways, resulting in protest movements around the world (including the Occupy Wall Street, austerity protests in Europe and the “Arab Spring” in the Middle East).

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Meanwhile, the pace of change in accelerating, requiring businesses and governments to anticipate change rather than react to it. Obviously, technology and the internet factor prominently in this trend. The internet is also fueling globalization which is affecting social networks, business networks, supply chains, commodity markets and governance imperatives. Business and governments have to cultivate a global perspective for everything they do.
 

 
Finally, people all around the world have become suspicious and frustrated with large organizations, be they private companies or government organizations. At the same time, difficult economic times have resulted in elevated unemployment levels and reduced the benefits normally available through traditional employment. All of this has led to a surge in self-employment and entrepreneurship. Even the big companies are literally tripping over themselves trying to act like little companies. It used to be good to big. No longer. Today, it’s better to be small!

 

May 102012
 
Doha Keynote Speaker

Conference TEDx Speaker in Doha, Qatar

Patrick Schwerdtfeger is available to speak in Doha, Qatar, as a leading authority on self-employment and global business trends. He’s the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. He’s the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. If you’re planning a business conference at the Quatar National Convention Center in Education City, the Sheraton Doha Convention Hotel, the Rennaisance Doha City Center or some other convention space in Doha, Qatar, Patrick will deliver the excitement and buzz you’re looking for. As a motivational keynote speaker, his primary objective is to leave attendees inspired, energized and excited to improve their businesses.

 
Visit Patrick’s video blog and subscribe to be notified of future videos by clicking the button below.

 
Past clients include …

Conference in Doha

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General Information About Doha, Qatar, for Meeting Planners

Doha, which lies in the GCC Persian Gulf region, is the largest city in Qatar with a population of 998,651 in 2008. Being Qatar’s economic center, Doha is the headquarters of Qatar’s largest oil and gas companies such as the RasGas, Qatar Petroleum, Qatargas. It also houses several conference and convention venues including Doha international Maritime Defence Exhibition and Conference, and Qatar National Convention Centre in Education City. In 2006, Doha hosted the largest Asian Games ever held: the 2006 Asian Games. Among hundreds of other conferences, Doha also hosted the 20th World Petroleum Conference in 2011. Doha is proposing to host the Olympics in 2020. Here is Patrick’s economic forecast for the United Arab Emirates.

2013 Business Conferences in Doha, Qatar

Doha will bring us hundreds of national and international conferences and summits during 2013. Some of these include the 4th International Conference on Argumentation, Rhetoric, Debate, and the Pedagogy of Empowerment hosted by the Qatar Debate and Qatar Foundation taking place in January at the Qatar National Convention Center. In addition, the Engineering Leaders’ World Congress on Engineering Education will be held at the Qatar National Convention Center in January. Meanwhile, the 5th Annual Façade Design and Engineering Middle East by the International Quality & Productivity Center will be held in February at Doha InterContinental, whereas 2013 Tasmeem Doha “Middle-East Art and Design Conference: Hybrid Making” will be held in March at VCUQatar.

Doha Food Choices for Convention Attendees

If you’re visiting Doha for a business conference, plan to dine at some of the local restaurants like Al-Bandar, Qasr Al-Sahel Iranian Restaurant, LeNôtre Paris, and Balhambar. Set at the end of the dhow jetty, Al-Bandar (Phone: 431-1818) at the Dhow Harbour in Al-Corniche is perfect for a plate of hamour wrapped in banana leaf while enjoying the cool breeze from the sea. Qasr Al-Sahel Iranian Restaurant (Phone: 441-1177) in the Ras Al-Nasaa at Al-Corniche Al-Salata is a local diner that serves kebabs and plays Arabic music. LeNôtre Paris (Phone: 455-2111) at the Al-Emadi Centre in Ramada junction Al-Muthana is a local coffee shop that is usually crowded with professionals indulging in sushi and other designer desserts after a long day’s work. Balhambar (Phone: 483-7807) at Al-Corniche Al-Rumaila boasts of authentic Qatari dishes like the ghuzi (roasted lamb with rice, nuts, and harees).

Doha Attractions for Conference Delegates

To rejuvenate yourself after the business conference, Doha offers plenty of site-seeing options. Being an Islamic city, don’t miss the Museum Of Islamic Art situated along Doha port. It’s famous among because it actively preserves interesting Islamic sculptures. Next to the museum is the Souq Waqif market in downtown located on Al Rayyan Road. It’s the best place to buy commodities and fine accessories. Katara Cultural Village is nearby and falls between Western Bay and the Pearl. Famous for its theaters and fine dining, this place offers a calm ambiance. On Western Bay you’ll also find Film City of Doha which is regularly used for film shoots. Bring your camera! It’s something to see.