Conference TEDx Speaker on Business Innovation
Patrick Schwerdtfeger is a keynote speaker and leading authority on global business trends including ‘Big Data’, the Millennial Generation and the Social Media Revolution, and these trends are all drivers of innovation for corporations. Innovation isn’t about adjustment, advancement or improvement. It’s about reinvention, rebellion and revolution. True innovation is core change. It shakes the basic assumptions underneath entire business models and entire industries. The best example might be the transformation from electronic typewriters to modern day computers. It didn’t matter how much your improved your typewriters, the advent of computers annihilated the market.
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Technology and Innovation: Keynote Speech
True innovation is almost always a function of technology, so staying abreast of technological trends is key to survival. But the goal isn’t just to survive. It’s to thrive. And those who thrive are those who lead the technological change. They are the ones revolutionizing industries. They’re the ones annihilating existing business models. And what does that require? Failure. Those who thrive are always those who risk failure to introduce new products and services. Failure is essential to process of innovation. Thomas Watson, Sr., once said “if you want to increase your success rate, double your failure rate.”
Accepting failure as part of the innovation process sounds easy but is, in fact, very difficult for most executives to stomach, especially public companies. The trick is to ‘manage’ the inevitability of failure. The BBC created a ‘gambling fund’ for those project ideas which failed the normal screening process, and “The Office” was one of the first failed ideas to qualify. It ended up becoming one of their top grossing shows. The ‘gambling fund’ allowed BBC executives to take risks while limiting the downside. It allowed them to budget for the risk of failure, and that allowed them to innovate and thrive.
Business Speaker on Technology and Innovation
Patrick Schwerdtfeger is the author of the award-winning book “Marketing Shortcuts for the Self-Employed” (2011, Wiley) and a regular speaker for Bloomberg TV. He spoke at TEDx Sacramento in August 2012 and was asked to come back in June 2013. He has spoken about global business trends at conferences and business events across the United States and Canada as well as destinations in Mexico, the Caribbean, Europe, the Middle East and Asia. So if you’re looking for a dynamic business speaker on technology and innovation, please click the button below to check availability for your event date.