Patrick Schwerdtfeger is a catalyst for disruptive innovation and strategic thinking. His dynamic speaking style engages audiences and leaves them feeling energized and inspired.

Patrick covers technology trends including big data, blockchain and digital marketing, as well as some motivational topics. His primary keynote programs are described below.

Big Data and Artificial Intelligence

The explosion of big data technologies and the Internet of Things (IoT) have led to dramatic advancements in artificial intelligence and machine learning. These technologies are fueling innovation in predictive analytics, autonomous vehicles, virtual reality and countless other fields. Patrick has accumulated dozens of case histories and success stories in a variety of different industries, allowing him to explain the trends in a way that people understand. His technology keynotes don’t get into technical specifications. Instead, they highlight trends and strategies for executive and managerial audiences.

Blockchain Protocol and Cryptocurrencies

Bitcoin was the first application of blockchain protocol. Since 2009 when it was officially launched, the bitcoin blockchain has never been hacked. This distributed public ledger technology is now finding its way into hundreds of different applications. Its popularity is part of a larger trend from centralized to decentralized structures. Ironically, the industries that are most threatened by blockchain technology (banks, insurance companies and other financial services) are the ones investing in it most aggressively. Patrick explains the risks as well as the opportunities that today’s executives need to know.

Embracing Disruptive Innovation

Disruptive innovation destroys existing business models. That’s why it’s become so important for executives around the world. Technology is evolving along an exponential curve. Entire industries are collapsing as new (mostly digital) business models provide better outcomes for fewer dollars. Disruptive innovation generally comes from the edges of industries, not the center. It comes from ‘adjacent markets’, often catching executives by surprise. Patrick dissects the topic and leaves attendees with a series of questions they can use to spot possible threats and also opportunities within their business models.

Marketing Strategy and Social Media

Marketing has been forever changed by the Internet and social media, but online channels are converging with offline channels. The secret to successful marketing is to convey compelling stories on both online and offline channels simultaneously. This is done with (1) event-based ‘launch’ campaigns or (2) ongoing ‘drip’ campaigns. Patrick has dozens of fascinating and entertaining success stories for each strategy. His programs leave attendees inspired to revolutionize their businesses with cutting-edge marketing techniques.

Think Bigger! (leadership)

Build a culture of innovation! Build a team of leaders! These are exciting times. The next ten years will be nothing like the last ten. That’s the primary message in Patrick’s ‘think bigger’ leadership program. By reviewing technology developments at a strategic level and identifying the trends tying them all together, the ‘think bigger’ program energizes attendees and gets them thinking more expansively about today’s opportunities and the leadership opportunity they have in exploiting them. Patrick’s ‘think bigger’ keynote is a great opening session to get your attendees thinking bigger right from the opening bell.

Build Your Own Custom Program

Each event is unique and you may want Patrick to concentrate on some topics more than others. With that in mind, we’ve included the ten primary topics that he covers. All of the programs outlined above are some combination of these ten topics. Please feel free to request specific topics and Patrick will create a keynote program tailored for your event.

For more detail on each topic, click the plus (+) mark.

Demographics: Global Market Analysis
Every country has its own age profile and the predictive potential of that demographic data is tremendous. Based on the number of people between 25 and 65, combined with spending data by age, future economic performance within multiple countries can be compared head-to-head, allowing companies to plan their international expansions with precision. Patrick has researched multiple regions around the world (including the Asean Bloc, the Middle East, Arica, Europe and South America) and can create a presentation tailored to your audience.
 

“Never make another bad strategic business decision, ever!”

Demographics: Generational Marketing
Is your target market age-specific? If so, an analysis of your market’s age profile can reveal astounding insights about your future growth prospects. Here in America, the Generation X population is 11% smaller than that of the Baby Boom Generation. Meanwhile, the number of Millennials is 14% larger than that of Generation X! For age-specific products and services, you can literally time the stock market by it. You can also position your business in front of the growing age brackets, riding the wave of an expanding market. Patrick explains these demographic opportunities in a clear and unthreatening way, incorporating numerous examples of products and services that have thrived or struggled as a result of these population variations.
 

“What can you sell to a 30-year-old? Or a 70-year-old?”

Demographics: Predicting GDP Growth
The single largest component of any country’s GDP is consumer spending and that spending is comprised of the domestic population buying food, clothing, shelter, energy, etc. That means population data has enormous predictive potential for future economic performance. Demographic forecasting allows companies to accurately predict GDP growth on a country-by-country basis for decades into the future. Patrick has studied dozens of countries and can discuss individual or relative GDP growth to reflect the needs of your audience.
 

“Demographic forecasting allows you to play puppet-master with the entire globe.”

Demographics: Predicting Social Unrest
Social unrest is generally a function of a baby boom. Countries with high birth rates have a much higher ratio of young people to adults. These young people are often under-employed and financially frustrated, and that frustration isn’t moderated by the calming effect of mature adults in the community. As a result, (mostly) young males lash out at the source of their perceived injustice. In the 1970s, the United States experienced social unrest for precisely this reason. Today, countries in the Middle East and Africa are experiencing the same phenomena. In fact, the entire “Arab Spring” is basically a baby boom and Patrick’s analysis reveals the correlation with shocking simplicity.
 

“There’s nothing scarier than an unemployed man in his early twenties.”

Technology: Exponential Nature of Change
There is only one word that defines venture capital activity in Silicon Valley these days, and that word is SCALABLE. The only ventures worth investing in are those which are scalable. That’s the genius of technology; it can generally be scaled up by orders of magnitude. It takes the same effort to go from 10 to 100 as it does to go from 100 to 1000, even though the first increase is 90 while the second is 900. The result is an emerging set of solutions which might just save us from the environmental destruction which took decades to create. Is planet Earth already in its sixth mass extinction phase? Or will technology save humanity at the eleventh hour? Patrick presents an inspiring case for optimism and sustainability.
 

“Technology has the potential to solve our most pressing global problems.”

Technology: Big Data & Predictive Analytics
The quantity of data being accumulated is increasing by orders of magnitude. Mobile phones, satellites, the Internet, RFID tags and sensors are all recording data at multiplying rates, and the analysis of that data is allowing governments and businesses to optimize our consumption of resources. From correlations between weather and retail sales to insights on infrastructure maintenance and criminal activity, predictive analytics is making our world more efficient and more intuitive. Patrick’s presentation is built upon the latest case histories, allowing your attendees to visualize what success looks like and to imagine new uses for data in their own businesses.
 

“Predicting the future has never been more possible.”

Technology: The Social Media Revolution
Social media has already changed our world yet few businesses have developed a reliable formula for success. In an entertaining and thought-provoking keynote, Patrick reviews the latest success stories from a wide variety of industries, distilling them into a short list of essential elements. In particular, the use of visual content (photos and videos), formatting marketing as an event (like a campaign or a launch), facilitating a public dialog and sharing real human stories are all important components of a successful social media campaign. Social media has been Patrick’s signature topic since 2007.
 

“What do you do that’s remarkable?”

Mindset: Think Bigger About Your Business!
Patrick’s Strategic Business Insights video blog has doubled his business and every video ends the same way: think BIGGER about your business, think BIGGER about your life. Patrick’s entire career is a result of thinking bigger and he is passionate about the magic of massive goals. While imparting some of his own stories, Patrick also shares those of the world’s most admired business leaders including Sir Richard Branson, Elon Musk and Steve Jobs, among others. Whether a standalone keynote or the closing segment on another topic, Patrick’s think bigger message is sure to bring excitement and buzz to your event.
 

“Dominate tomorrow’s economy!”

Mindset: Positive Psychology & the Science of Happiness
Over the past 15 years, there has been an explosion of research into the area of human motivation and positive psychology and the implications are profound. Not only does productivity increase but so does collaboration and innovation, all while turnover plummets. It’s a perfect combination for sales team development and human resource management, particularly with the up-and-coming Millennial generation infiltrating the ranks. Addressed effectively, positive psychology can be a powerful catalyst for change for managers and executives alike. Patrick discusses the science of happiness with humility and many personal anecdotes, allowing attendees to identify the role of happiness (or the lack of it) in their own lives.
 :

“The road to BEING is through DOING.”

Mindset: Cultivating Greatness
Achieving your potential is a combination of identifying your ‘best skill set’ and developing the confidence to think big and become world class. It’s about bypassing good and pursuing great. Patrick’s Cultivating Greatness program essentially combines the Positive Psychology and Think Bigger messages into a keynote that is best-suited for senior managers and above. It encourages attendees to think more broadly about what they are creating and to identify the leaders who will drive their vision forward. Patrick believes that a person’s potential is not fixed. With action and direction, it can expand, and that is what this program endeavors to convey.
 

“BECOME what you have the potential to BE.”

Fully Customized Programs
Although Patrick has four primary programs (detailed above), he has addressed a wide variety of topics, fueled in part by his equally diverse video blog. If you have a particular event theme or objective, please let us know. You may wish to scroll through the video blog as well; the titles alone may inspire new topic ideas of interest to you. With sufficient lead time, Patrick is happy to construct a keynote that is fully customized for your event and we look forward to hearing your initial thoughts.
 

“Relevance is the ultimate measure of a strong keynote speech.”