Patrick Schwerdtfeger speaks on two primary topics: business trends and thinking bigger. His work on global business trends encompasses demographics (both domestic and international) and technology (including ‘big data’ and social media). His message of thinking bigger is based on positive psychology, thoughtful communication and intrinsic motivation. In most cases, his programs include both elements, beginning with tactical business strategies and ending with the motivational think bigger message. Case histories and success stories are described to demonstrate tactics used and results achieved. Patrick creates a documentary-type experience for audiences, using highly visual Powerpoint slides with very few written words. Four of his keynote programs are described in more detail below.

Global Business Trends: How to Predict the Future

Business and geopolitical mega trends are converging and overlapping, bringing implications in every aspect of life and business, and Patrick is well known for his ability to break down complex subjects into accessible and understandable language. And with his dynamic and engaging speaking style, Patrick’s mega trends (including “Big Data”) keynote is perfect as a high-level strategic and inspirational closing session for your upcoming event. Some of the primary mega trends include changing demographic profiles, the globalization of everything, increasingly empowered and connected citizens, accelerating technological advancements, resource depletion and global warming, unprecedented monetary and currency manipulation, and increasing leverage in business and finance.

Global Business Trends: Program Take-Aways

1. Understand that global mega trends are reshaping our world.
2. Discover emerging opportunities driven by global mega trends.
3. Learn how other businesses have capitalized on these mega trends.

Think Bigger! How to Dominate Tomorrow’s Economy

Thinking BIG is the fastest path to success. Not just thinking a little bigger but thinking WAY bigger, because a fascinating domino effect begins when you 10x your goals. For starters, you tend to encounter far less competition because everyone else is too busy chasing “realistic” goals! Secondly, a positive mental attitude not only improves your own performance but also the performance of everyone else around you. And finally, your visionary focus will inspire countless others along the way. They’re all great reasons to set blatantly audacious goals and stroll towards them unimpeded. This motivational keynote will enlighten your attendees with fascinating research, energize them with inspiring case histories, and empower them with simple steps to take action.

Think Bigger: Program Take-Aways

1. Discover the domino effect that starts when you think WAY bigger!
2. Achieve ambitious 10x goals easier with a “top-down” approach.
3. Embrace learned intuition as the path to cultivate greatness.

Monetizing Big Data: Leveraging Predictive Analytics & Business Intelligence

Data: everybody has more of it today than they did ten years ago, or even ten months ago. But what should you do with it? How can you make money with it? The first step is to reveal the wants and needs hidden inside the data, but the more important step is to convert those wants and needs into profitable services through algorithms. Algorithms will drive future profits but success requires creativity, something that doesn’t always come naturally to engineers. Patrick’s keynote program reviews a series of case histories and success stories where companies have made the leap from data accumulation to increased profits, inspiring creative ideas and offering tactical guidance for engineers and executives alike.

Monetizing Big Data: Program Take-Aways

1. Understand the trends that have led to the Big Data opportunity.
2. Discover why algorithms are essential to monetize Big Data.
3. Hear case histories where Big Data has revolutionized businesses.

Social Media Victories: Real Businesses, Real Campaigns, Real Results

The vast majority of business professionals spending time on Facebook and Twitter are just wasting time. For the most part, they’re using unfocused and ineffective tactics that do nothing to attract new clients. Meanwhile, a few are using simple but powerful strategies to explode their businesses virtually overnight. Patrick is passionate about finding these little known tricks – those juicy secrets – that transform social media from a relentless time waster to a reliable business builder.

Social Media Victories: Program Take-Aways

1. See how different companies are using Twitter to find new customers.
2. Leverage the biggest opportunity on Facebook to build your business.
3. Discover powerful tricks to get more views for your YouTube videos.

Build Your Own Custom Program

Every event is different and you may want Patrick to cover some topics more than others. With that in mind, we’ve included the 10 primary topics that he covers. All of the programs above are some combination of these 10 topics. Each one can be expanded to see more details. Please feel free to request certain topics and Patrick will create a keynote program just for your event.

Demographics: Global Market Analysis
Every country has its own age profile and the predictive potential of that demographic data is tremendous. Based on the number of people between 25 and 65, combined with spending data by age, future economic performance within multiple countries can be compared head-to-head, allowing companies to plan their international expansions with precision. Patrick has researched multiple regions around the world (including the Asean Bloc, the Middle East, Arica, Europe and South America) and can create a presentation tailored to your audience.

“Never make another bad strategic business decision, ever!”

Demographics: Generational Marketing
Is your target market age-specific? If so, an analysis of your market’s age profile can reveal astounding insights about your future growth prospects. Here in America, Generation X is 11% smaller than the Baby Boom Generation. Meanwhile, the Millennials are 14% larger than Generation X! For age-specific products and services, you can literally time the stock market by it. You can also position your business in front of the growing age brackets, riding the wave of a growing market. Patrick explains these demographic opportunities in a clear and unthreatening way, incorporating numerous examples of products and services that have thrived or struggled as a result of these population variations.

“What can you sell to a 30-year-old? Or a 70-year-old?”

Demographics: Predicting GDP Growth
The single largest component of any country’s GDP is consumer spending and that spending is comprised of the domestic population buying food, clothing, shelter, energy, etc. That means population data has enormous predictive potential for future economic performance. Demographic forecasting allows companies to accurately predict GDP growth on a country-by-country basis for decades into the future. Patrick has studied dozens of countries around the world and can discuss individual or relative GDP growth to reflect the needs of your audience.

“Demographic forecasting allows you to play puppet-master with the entire globe.”

Demographics: Predicting Social Unrest
Social unrest is generally a function of a baby boom. Countries with a high birth rate have a much higher ratio of young people to adults. These young people are often under-employed and financially frustrated, and that frustration isn’t moderated by the calming effect of mature adults in the community. As a result, (mostly) young males lash out at the source of their perceived injustice. In the 1970s, the United States had social unrest for precisely this reason. Today, countries in the Middle East and Africa are experiencing the same thing. In fact, the entire “Arab Spring” is basically just a baby boom and Patrick’s analysis reveals the correlation with shocking simplicity.

“There’s nothing scarier than an unemployed man in his early twenties.”

Technology: Exponential Nature of Change
There is only one word that defines venture capital activity in Silicon Valley these days, and that word is SCALABLE. The only ventures worth investing in are those which are scalable. That’s the genius of technology; it can generally be scaled up by orders of magnitude. It takes the same effort to go from 10 to 100 as it does to go from 100 to 1000, even though the first increase is 90 while the second is 900. The result is an emerging set of solutions which might just save us from the environmental destruction which took decades to create. Are we already in the sixth mass extinction phase here on planet Earth? Or will technology save the day at the eleventh hour? Patrick presents an inspiring case for optimism and sustainability.

“Technology has the potential to solve our most pressing global problems.”

Technology: Big Data & Predictive Analytics
The quantity of data being accumulated is increasing by orders of magnitude. Mobile phones, satellites, the Internet, RFID tags and sensors are all recording data at increasing rates, and the analysis of that data is allowing governments and businesses to optimize our consumption of resources. From correlations between weather and retail sales to insights on infrastructure maintenance and criminal activity, predictive analytics is making our world more efficient and more intuitive. Patrick’s presentation is built on the latest case histories, allowing your attendees to see what success looks like and imagine new uses for data in their own businesses.

“Predicting the future has never been more possible.”

Technology: The Social Media Revolution
Social media has already changed our world yet few businesses have developed a reliable formula for success. In an entertaining and thought-provoking keynote, Patrick reviews the latest success stories from a wide variety of industries, distilling them into a short list of essential elements. In particular, the use of visual content (photos & videos), formatting marketing as an event (like a campaign or a launch), facilitating a public dialog and sharing real human stories are all important components of a successful social media campaign. Social media has been Patrick’s signature topic since 2007.

“What do you do that’s remarkable?”

Mindset: Think Bigger About Your Business!
Patrick’s “Strategic Business Insights” video blog has doubled his business and every video ends the same way: think BIGGER about your business, think BIGGER about your life. Patrick’s entire career is a result of thinking bigger and he is passionate about the magic of massive goals. While sharing some of his own stories, Patrick also shares those of the world’s most admired business leaders including Sir Richard Branson, Elon Musk and Steve Jobs among others. Whether a standalone keynote or the closing segment of another topic, Patrick’s ‘think bigger’ message is sure to bring excitement and buzz to your event.

“Dominate tomorrow’s economy!”

Mindset: Positive Psychology & the Science of Happiness
There’s been an explosion of research into the area of human motivation and positive psychology over the past 15 years and the implications are profound. Not only does productivity increase but so does collaboration and innovation, all while turnover plummets. It’s a perfect combination for sales team development and human resource management, particularly with the up-and-coming Millennial generation infiltrating the ranks. Addressed effectively, it can be a powerful catalyst for change for managers and executives alike. Patrick discusses the science of happiness with a lot of personal anecdotes and humility, allowing attendees to see the role of happiness (or the lack of it) in their own lives.

“The road to BEING is through DOING.”

Mindset: Cultivating Greatness
Achieving your potential is a combination of identifying your ‘best skill set’ and developing the confidence to think big and become world class. It’s about bypassing good and pursuing great. Patrick’s “Cultivating Greatness” program essentially combines the Positive Psychology and Think Bigger messages into a keynote that’s best suited for senior managers or executives. It encourages attendees to think more broadly of what they are creating and identify the leaders who will drive their vision forward. Patrick believes that a person’s potential is not fixed. With action and direction, it can be increased, and that’s what this program attempts to convey.

“BECOME what you have the potential to BE.”

Fully Customized Programs
Although Patrick has four primary programs (detailed above), he’s been asked to cover a wide variety of topics, fueled in part by his equally diverse video blog. If you have a particular event theme or objective, please let us know. You may wish to scroll through the video blog as well because the titles alone may inspire new ideas of topics you may want covered. With sufficient lead time, Patrick is happy to construct a keynote that is fully customized for your event and we look forward to hearing your initial thoughts.

“Relevance is the ultimate measure of a strong keynote speech.”