Build Your Own Custom Program
Every event is different and you may want Patrick to cover some topics more than others. With that in mind, we’ve included the 10 primary topics that he covers. All of the programs above are some combination of these 10 topics. Each one can be expanded to see more details. Please feel free to request certain topics and Patrick will create a keynote program just for your event.
Demographics: Global Market Analysis
Every country has its own age profile and the predictive potential of that demographic data is tremendous. Based on the number of people between 25 and 65, combined with spending data by age, future economic performance within multiple countries can be compared head-to-head, allowing companies to plan their international expansions with precision. Patrick has researched multiple regions around the world (including the Asean Bloc, the Middle East, Arica, Europe and South America) and can create a presentation tailored to your audience.
“Never make another bad strategic business decision, ever!”
Demographics: Generational Marketing
Is your target market age-specific? If so, an analysis of your market’s age profile can reveal astounding insights about your future growth prospects. Here in America, Generation X is 11% smaller than the Baby Boom Generation. Meanwhile, the Millennials are 14% larger than Generation X! For age-specific products and services, you can literally time the stock market by it. You can also position your business in front of the growing age brackets, riding the wave of a growing market. Patrick explains these demographic opportunities in a clear and unthreatening way, incorporating numerous examples of products and services that have thrived or struggled as a result of these population variations.
“What can you sell to a 30-year-old? Or a 70-year-old?”
Demographics: Predicting GDP Growth
The single largest component of any country’s GDP is consumer spending and that spending is comprised of the domestic population buying food, clothing, shelter, energy, etc. That means population data has enormous predictive potential for future economic performance. Demographic forecasting allows companies to accurately predict GDP growth on a country-by-country basis for decades into the future. Patrick has studied dozens of countries around the world and can discuss individual or relative GDP growth to reflect the needs of your audience.
“Demographic forecasting allows you to play puppet-master with the entire globe.”
Demographics: Predicting Social Unrest
Social unrest is generally a function of a baby boom. Countries with a high birth rate have a much higher ratio of young people to adults. These young people are often under-employed and financially frustrated, and that frustration isn’t moderated by the calming effect of mature adults in the community. As a result, (mostly) young males lash out at the source of their perceived injustice. In the 1970s, the United States had social unrest for precisely this reason. Today, countries in the Middle East and Africa are experiencing the same thing. In fact, the entire “Arab Spring” is basically just a baby boom and Patrick’s analysis reveals the correlation with shocking simplicity.
“There’s nothing scarier than an unemployed man in his early twenties.”
Technology: Exponential Nature of Change
There is only one word that defines venture capital activity in Silicon Valley these days, and that word is SCALABLE. The only ventures worth investing in are those which are scalable. That’s the genius of technology; it can generally be scaled up by orders of magnitude. It takes the same effort to go from 10 to 100 as it does to go from 100 to 1000, even though the first increase is 90 while the second is 900. The result is an emerging set of solutions which might just save us from the environmental destruction which took decades to create. Are we already in the sixth mass extinction phase here on planet Earth? Or will technology save the day at the eleventh hour? Patrick presents an inspiring case for optimism and sustainability.
“Technology has the potential to solve our most pressing global problems.”
Technology: Big Data & Predictive Analytics
The quantity of data being accumulated is increasing by orders of magnitude. Mobile phones, satellites, the Internet, RFID tags and sensors are all recording data at increasing rates, and the analysis of that data is allowing governments and businesses to optimize our consumption of resources. From correlations between weather and retail sales to insights on infrastructure maintenance and criminal activity, predictive analytics is making our world more efficient and more intuitive. Patrick’s presentation is built on the latest case histories, allowing your attendees to see what success looks like and imagine new uses for data in their own businesses.
“Predicting the future has never been more possible.”
Technology: The Social Media Revolution
Social media has already changed our world yet few businesses have developed a reliable formula for success. In an entertaining and thought-provoking keynote, Patrick reviews the latest success stories from a wide variety of industries, distilling them into a short list of essential elements. In particular, the use of visual content (photos & videos), formatting marketing as an event (like a campaign or a launch), facilitating a public dialog and sharing real human stories are all important components of a successful social media campaign. Social media has been Patrick’s signature topic since 2007.
“What do you do that’s remarkable?”
Mindset: Think Bigger About Your Business!
Patrick’s “Strategic Business Insights” video blog has doubled his business and every video ends the same way: think BIGGER about your business, think BIGGER about your life. Patrick’s entire career is a result of thinking bigger and he is passionate about the magic of massive goals. While sharing some of his own stories, Patrick also shares those of the world’s most admired business leaders including Sir Richard Branson, Elon Musk and Steve Jobs among others. Whether a standalone keynote or the closing segment of another topic, Patrick’s ‘think bigger’ message is sure to bring excitement and buzz to your event.
“Dominate tomorrow’s economy!”
Mindset: Positive Psychology & the Science of Happiness
There’s been an explosion of research into the area of human motivation and positive psychology over the past 15 years and the implications are profound. Not only does productivity increase but so does collaboration and innovation, all while turnover plummets. It’s a perfect combination for sales team development and human resource management, particularly with the up-and-coming Millennial generation infiltrating the ranks. Addressed effectively, it can be a powerful catalyst for change for managers and executives alike. Patrick discusses the science of happiness with a lot of personal anecdotes and humility, allowing attendees to see the role of happiness (or the lack of it) in their own lives.
“The road to BEING is through DOING.”
Mindset: Cultivating Greatness
Achieving your potential is a combination of identifying your ‘best skill set’ and developing the confidence to think big and become world class. It’s about bypassing good and pursuing great. Patrick’s “Cultivating Greatness” program essentially combines the Positive Psychology and Think Bigger messages into a keynote that’s best suited for senior managers or executives. It encourages attendees to think more broadly of what they are creating and identify the leaders who will drive their vision forward. Patrick believes that a person’s potential is not fixed. With action and direction, it can be increased, and that’s what this program attempts to convey.
“BECOME what you have the potential to BE.”
Fully Customized Programs
Although Patrick has four primary programs (detailed above), he’s been asked to cover a wide variety of topics, fueled in part by his equally diverse video blog. If you have a particular event theme or objective, please let us know. You may wish to scroll through the video blog
as well because the titles alone may inspire new ideas of topics you may want covered. With sufficient lead time, Patrick is happy to construct a keynote that is fully customized for your event and we look forward to hearing your initial thoughts.
“Relevance is the ultimate measure of a strong keynote speech.”