Patrick Schwerdtfeger is a catalyst for disruptive innovation and strategic thinking. His dynamic speaking style engages audiences and leaves them feeling energized and inspired.
Patrick covers technology trends including big data, blockchain and digital marketing, as well as some motivational topics. His primary keynote programs are described below.
Big Data and Artificial Intelligence
The explosion of big data technologies and the Internet of Things (IoT) have led to dramatic advancements in artificial intelligence and machine learning. These technologies are fueling innovation in predictive analytics, autonomous vehicles, virtual reality and countless other fields. Patrick has accumulated dozens of case histories and success stories in a variety of different industries, allowing him to explain the trends in a way that people understand. His technology keynotes don’t get into technical specifications. Instead, they highlight trends and strategies for executive and managerial audiences.
Blockchain Protocol and Cryptocurrencies
Bitcoin was the first application of blockchain protocol. Since 2009 when it was officially launched, the bitcoin blockchain has never been hacked. This distributed public ledger technology is now finding its way into hundreds of different applications. Its popularity is part of a larger trend from centralized to decentralized structures. Ironically, the industries that are most threatened by blockchain technology (banks, insurance companies and other financial services) are the ones investing in it most aggressively. Patrick explains the risks as well as the opportunities that today’s executives need to know.
Embracing Disruptive Innovation
Disruptive innovation destroys existing business models. That’s why it’s become so important for executives around the world. Technology is evolving along an exponential curve. Entire industries are collapsing as new (mostly digital) business models provide better outcomes for fewer dollars. Disruptive innovation generally comes from the edges of industries, not the center. It comes from ‘adjacent markets’, often catching executives by surprise. Patrick dissects the topic and leaves attendees with a series of questions they can use to spot possible threats and also opportunities within their business models.
Marketing Strategy and Social Media
Marketing has been forever changed by the Internet and social media, but online channels are converging with offline channels. The secret to successful marketing is to convey compelling stories on both online and offline channels simultaneously. This is done with (1) event-based ‘launch’ campaigns or (2) ongoing ‘drip’ campaigns. Patrick has dozens of fascinating and entertaining success stories for each strategy. His programs leave attendees inspired to revolutionize their businesses with cutting-edge marketing techniques.
Think Bigger! (leadership)
Build a culture of innovation! Build a team of leaders! These are exciting times. The next ten years will be nothing like the last ten. That’s the primary message in Patrick’s ‘think bigger’ leadership program. By reviewing technology developments at a strategic level and identifying the trends tying them all together, the ‘think bigger’ program energizes attendees and gets them thinking more expansively about today’s opportunities and the leadership opportunity they have in exploiting them. Patrick’s ‘think bigger’ keynote is a great opening session to get your attendees thinking bigger right from the opening bell.
Build Your Own Custom Program
Each event is unique and you may want Patrick to concentrate on some topics more than others. With that in mind, we’ve included the ten primary topics that he covers. All of the programs outlined above are some combination of these ten topics. Please feel free to request specific topics and Patrick will create a keynote program tailored for your event.
For more detail on each topic, click the plus (+) mark.
Demographics: Global Market Analysis
“Never make another bad strategic business decision, ever!”
Demographics: Generational Marketing
“What can you sell to a 30-year-old? Or a 70-year-old?”
Demographics: Predicting GDP Growth
“Demographic forecasting allows you to play puppet-master with the entire globe.”
Demographics: Predicting Social Unrest
“There’s nothing scarier than an unemployed man in his early twenties.”
Technology: Exponential Nature of Change
“Technology has the potential to solve our most pressing global problems.”
Technology: Big Data & Predictive Analytics
“Predicting the future has never been more possible.”
Technology: The Social Media Revolution
“What do you do that’s remarkable?”
Mindset: Think Bigger About Your Business!
“Dominate tomorrow’s economy!”
Mindset: Positive Psychology & the Science of Happiness