Patrick Schwerdtfeger is a motivational speaker who can cover the topic of apologizing and the psychological underpinnings of apologies at your next business event. Contact us to check availability. The full transcript of the above video is included below.


Full Video Transcript:

Hi and welcome to another edition of Strategic Business Insights. Today we’re going to talk about how to apologize. How do you apologize for something and do you have to? The answer is yes you do.

Here’s what most people do. Most people end up blaming the person they hurt. They do something wrong—let’s say I did something wrong and it hurt you—what most people do is they don’t apologize because they hate doing it and they end up blaming you. Like I would end up blaming you for the thing that I actually did wrong. That’s what most people do and you probably have seen that in your own life.

So this is a very short video just telling you you have got to man up, or woman up – it’s just a phrase, okay? But you’ve got to man up. You’ve got to man up and apologize because here’s the thing: When you don’t apologize—listen to this, this is important—when you don’t apologize, you feel strong but you look weak to everybody else. When you do apologize, you feel weak but you look strong to everybody else.

It’s very, very important. This is an area where your mind plays tricks on you. People don’t realize what’s actually happening. They don’t apologize and then they feel strong because they didn’t apologize, but everyone else, they see—people are not stupid. Nine times out of 10 they see what actually happened. And even if they don’t tell you, in their mind they know that you screwed up and they think you’re weak because you didn’t apologize. You didn’t man up to it. You avoided the problem.

Meanwhile, if you actually do apologize, you personally feel weak, but other people, they see it and they’re like, “You know what? He manned up. He took care of it,” or “She took care of it,” if you’re a woman. You look strong when you apologize even though you feel weak and vice-versa.

So if you’ve done something wrong, whether it’s in business or in your personal life or wherever it might be, if you’ve done something wrong, man up and apologize for what you did. You’re going to look strong in the eyes of others.

Thanks for watching this video. My name is Patrick, reminding you as always to think bigger about your business, think bigger about your life.

Patrick Schwerdtfeger is a keynote speaker who has spoken at business conferences in North America, South America, Europe, Africa, the Middle East and Asia.