Patrick Schwerdtfeger is a motivational speaker who can cover the topic of living an exponential life and leveraging your achievements to accelerate your progress at your next business event. Contact us to check availability. The full transcript of the above video is included below.
Full Video Transcript:
Hi and welcome to another edition of Strategic Business Insights. Today we’re going to talk about living exponentially, an exponential life path as opposed to a linear life path. Now, just to break it down, the basic mathematics, what is the difference between linear and exponential? Well, linear is 2, 4, 6, 8; adding every time in that particular example. That’s a linear equation. If you plot that on a graph, it’s a straight line. By comparison, an exponential one would be 2, 4, 8, 16; in that case, you’re doubling every time, 2 to 4, 4 to 8, 8 to 16. If you plot that on a graph, it’s going to look more like this – it’s going to have a curved line. It’s kind of an exponential curve.
What I’m trying to encourage you to do in this video is just a simple mind shift, because here’s the thing: As human beings, we are hardwired to think in linear terms. Actually, if you take an exponential pattern far enough out, it becomes difficult to comprehend that mentally. You just can’t get your head around it. Because if you continue doubling, 16, 32, 64, 128, 256, 512, 1024, it starts to get so huge, 2048…it gets really crazy very, very quickly. Meanwhile, the linear, 2, 4, 6, 8, 10, 12, 14, 16, 18, you can get your head around it. It makes more sense.
Well, you have a life, right? And you were born on one date and you’re going to die on a different date, just to be very harsh about it. Right now, we’re in between those two dates. So what are you going to do from here until the end? You’re right here now, you’re going to live for however long you’re going to live and none of us know the answer to that question, but what are you going to do from today forward?
And I encourage you to try and live exponentially. And what does that require, whether it’s individually as a person, as an individual person, or maybe you run a business, maybe you’re in business, or maybe both? Like, for example, myself, I’m in business and I’m an individual, of course. But think exponentially, which means to leverage everything. Every time you make another step, find a way, think to yourself, “Now, that I’ve got that under my belt, how can I play a bigger game based on this larger foundation.”
Listen to this: People consistently overestimate what they can do in a year but underestimate what they can do in a decade. It’s the same concept. We are in an instant gratification society, so a lot of times people overestimate like, “Oh my gosh, I can do so many things in a year.” Turns out a year goes by pretty quickly and a lot of times we don’t measure up to some of our lofty goals that we have for one year, especially those of us who are ambitious. I’m ambitious myself, so I have these big goals and sometimes achieving the ones just one year away are difficult. But the thing is, at the end of the year, I have accomplished more. In my case, I’ve spoken to more cities; I have more contacts; I have more videos on my website, not only these types of videos that I’m recording here on my studio but also videos of me speaking at some event somewhere. And so because of that increased foundation, I’ve built a foundation that’s now larger than it was one year ago, and so because of that the steps that I can take next year are bigger than the steps that I could take this year.
Now, again, we can get our head around that. That’s only two years. It’s like two iterations of this exponential curve. But then, what about in year three? In the one year I built my foundation, but in the second year I could take this big leap forward because of what I did this year, and then in the third year I can take a huge leap because of the progress I would have made in the first two years would allow things to happen in year three that would never have been possible in year one. Do you understand? And so then the fourth year, there are options on the table that I never would have dreamt of in year one, and year five it gets even crazier, and year six and year seven.
And I’ve noticed this in my own career. Now, look, at the end of the day I am still living a linear existence in a lot of respects and primarily because I’m trading time for money. I’m a speaker. I earn like 90% of my income as speaking fees. So that’s’ what I do. That’s all I do, is I go to events and I give keynote speeches. And so there are only so many events that I can do in a given year, especially if you’re traveling; a lot of what I do is international. So it takes time. There’s a limit to how many events you can do in a year. Probably that number is around 40 or 50. Especially if you’re doing a lot of international work, after 40 or 50, I mean, you’re really, really busy.
So at the end of the day I am trading time for money, so I need to find ways to leverage what I’ve done as well. So maybe there are programs that I could sell passively somehow, like for example, a lot of other speakers that are selling things. I don’t really have any programs that I sell, or very few at this stage, but there are a lot of other speakers that have these sorts of programs, and so they can leverage, they can leapfrog up because while they’re doing what they’re doing they can have a program perhaps online that’s selling passively while they’re not indirectly involved. So that’s leverage that I have not taken advantage of myself. So now I notice it because maybe the speaking fees get better or the organizations that I have an opportunity to work with are increasingly larger organizations.
But the bottom line is, what’s your situation? What do you do? How can you leverage that and fortify what you’ve done so far so that what you do next year is something that you couldn’t have done this year? You can only do it next year because you’ve created this foundation, and then what you do next year, you’ve got to incorporate that into that foundation so that the following year you can do even larger things that were only possible because of what you’ve built, that foundation. So always be thinking about building a foundation so that you can leverage that foundation. That’s inevitably what living exponentially is about.
Here’s a great way to put: Add permanence to everything you do. Everything you do, make part of it permanent. Like when I speak for a large corporation, I just did a couple of events for Marriott, it’s a big company, so I put Marriott onto my website. Their logo is there. My biggest client is Bloomberg TV, so their logo is there. And I’ve had some media exposure over the years and I add those logos. What am I doing? I’m adding permanence to what I’ve done.
So how can you add permanence to what you do? Think back last year – what are the big accomplishments that you did last year? How can you add permanence and show that you did those things, maybe on your website or your promotional material? Or somehow in how you communicate to your prospects or customers or even friendships, how do you incorporate those things so that you become a larger person, you’re building that foundation by adding permanence to everything you do? What happens over a period of years can be astonishing because come year six, year seven, year eight, year 10, year 12, you’re leapfrogging, you’re taking such large steps because you’ve added so much permanence that things become possible that you never would have dreamt of in the first year.
So this is a perfect video that matches my kind of primary message as a speaker, and I thank you so much for watching these videos, but the message is to think bigger about your business, think bigger about your life.
Patrick Schwerdtfeger is a keynote speaker who has spoken at business conferences in North America, South America, Europe, Africa, the Middle East and Asia.