Patrick Schwerdtfeger is a motivational speaker who can cover visualization and the Law of Attraction at your next business event. Contact us to check availability. The full transcript of the above video is included below.


Full Video Transcript:

Hi and welcome to another edition of Strategic Business Insights. Today we’re going to talk about the power of visualization, and of course there’s a huge debate about this, about whether or not is there any validity to this. Does visualization work or does it not work at all? Is it all just a bunch of hocus-pocus?

But the fact is that the debate about this has been going on for thousands of years. I’ve actually done quite a bit of research in this area because it’s an area that I’m quite fascinated in because it relates to meditation and a whole bunch of different disciplines, frankly, that I have been thinking about and reading about for years. And so I’ve done quite a bit of research on this and I’ve read a bunch of books on it and I’ve watched literally hundreds of different videos on YouTube here about visualization, meditation, mindfulness, and I think the law of attraction – the Secret, and the fact is that people have been talking about the power of visualization for literally thousands of years. There are countless references in the Bible about effectively visualization. They use different terms. They talk about prayer, they talk about faith, but they’re all talking about the same thing. They’re talking about the power of visualization. And of course, in the recent time, we’ve heard about the law of attraction and the movie that came out in 2006 called The Secret. So what are these things really? What’s the power of visualization?

So in this video, I’m going to give you five tips to visualize better, more effective visualizations based on the research I’ve done. And this comes from a wide variety of sources, but there’s tremendous overlap in these five keys to visualize in a more effective way. We’re going to get to that in just one second.

First, I want to talk about this distinction of whether or not law of attraction or visualization or whatever you want to call it is actually real or is it not real, and the fact is that the difference between real and not real is more subtle than you might think. So there’s a lot of research as well into human psychology and the way the mind works and attention, human attention, what constitutes attention, and the research basically says that in a person’s subconscious mind you might make 10 million observations in any given situation. The subconscious mind, way back here, makes enormous observations. Even in this environment right now where you’re watching this video, you’ve made countless observations about the room you’re sitting in or the chair, the environment, how hot it is, cold it is, if there’s a scent in the air. Subconsciously, you notice all of these things, but consciously you can only keep track of about 40 things at one time, just 40.

So imagine, 10 million observations are made but you’re only aware of roughly 40 of them, and so as a result you get these phenomena which you may be aware of. And I’ve actually done another video relating to this exact subject where I told this story of when I first met moved to Los Angeles in 1998 and I purchased a Volkswagen Jetta, a green Volkswagen Jetta, and of course as soon as I bought that car I started seeing Volkswagen Jettas everywhere around me. Were they there before? Of course they were. Of course they were there before, but I didn’t notice them. So the observations were taking place back here but they never registered as one of the 40 important observations because I had no reason to notice them. But as soon as I had a Volkswagen Jetta myself, now my mind had a focus. It had an attention on Volkswagen Jettas, and so all the subconscious observations I made of Volkswagen Jettas all around me all of a sudden registered in my conscious mind and I started seeing them everywhere I went.

Well, this relates directly to the law of attraction and visualization because if I visualize a particular outcome, something I want, maybe it’s a career of some kind, maybe I want to make more money, maybe I want to start a business, maybe I want a new relationship, well, the process of visualizing it is taking that attention, that focus and putting it in my conscious mind intentionally, [00:04:16] saying, “I’m going to put this intention into my conscious mind,” and then allowing your subconscious mind to notice all these things around me which are already happening but I’m not noticing them, but now that I’ve got this focus I will start to notice them. And so all of a sudden it’ll appear that things are coming at me that I can’t even believe. I visualized this outcome that I wanted and now everything’s coming towards me which is going to help me achieve what I’m trying to achieve.

Well, the fact is that those things were probably there before but you never noticed them. You have no idea how many things you’re not noticing. We don’t notice. The difference between 10 million and 40, we’re talking about 99.9996%. Again, 99.9996% of all the observations you make you’re not even aware of. You’re only aware of the tiniest fraction of things that you actually consciously notice. And so if you put that focus there, if you put that attention there, just living in our world, just going about your daily activities and doing the things that you do every day, you’re going to notice tons of things which are already there but you’re not noticing them. That’s the power of visualization. So is it magic or is it science? It doesn’t matter. In either case, it works. In either case, it works. Even if it’s just the science, if you put that focus into your mind and you go out and live your life, you’re going to notice things that you’re not noticing currently.

So let’s get back to the reason for this video, five keys to visualize more effectively. This is from a ton of research. They all overlap in these areas.

Number one, be specific. You want to visualize what you want in as much detail as you can. What does it feel like? What does it smell like? How do you feel emotionally after having achieved whatever it is? How does it make you feel? How does it make you stand? How does it make you interact? Does it have a taste? There are stories of people who literally went to Mercedes dealerships and take a Mercedes out for a test drive so they could really experience what is it like to drive a Mercedes because that’s what they were visualizing. It could be anything like that. There are stories of Jim Carrey, the comedian and actor in Hollywood, Jim Carrey—who’s a Canadian by the way, so am I—he used to go to Hollywood and just look at Hollywood and at the buildings and the people. He would visualize having producers come up to him and saying, “I admire your work. You’re doing excellent work.” He would visualize it over and over and over again in as much detail as possible. So number one, be specific.

Number two, visualize in the present tense, not the future tense. This is very, very important, because your subconscious mind is your stupid brain. It just takes whatever you give it. It doesn’t know the difference. It doesn’t know the difference between a visualization and an actual experience. It reacts exactly the same way and it just takes whatever you give it.

So if you visualize in the future, what are you telling your subconscious mind? You’re saying, “I don’t have this yet. I’m going to have it in the future.” That’s not what you’re trying to do. We have to visualize it as if those already happened. Again, this is just science. There’s nothing magic about this.

Visualize in the present tense. What does it feel like? I have the Mercedes today. I have the relationship I want today. I live in the house that I want today. I have the career that I want today. I am a success today, already. It’s already happened. Visualize it that way. This is already part of my life. “I am healthy today. I am healthy now,” if you’re struggling with a health condition. Visualize it as if it’s already happened.

Number three, do this on a regular basis. Do it on a routine basis every day if possible. I’m trying this myself. I’m going to tell you about that in a second, but I’m doing it every morning. So whatever it might be, do this on a regular basis. Commit to doing this for 60 days or 90 days, every day. Don’t expect that you’re going to visualize and five days later your whole life’s going to be different. You might surprise yourself how fast it can happen, but it’s not guaranteed to happen right away. Nothing’s guaranteed. So give yourself 60 days, give yourself 90 days, and do it at the same time every day. Make it a part of your daily routine so it’s a part of your system. What we’re trying to do is train your mind. Incorporate this into your regular thinking.

Number four, attach positive energy to your visualizations. You have to lavish in it. You’re thinking about it, you’ve got to feel the joy. Again, this is part of being specific. What does it feel like? How happy will you be? How fulfilled will you feel if this has happened? How much pride will you have in yourself? You have to attach positive energy to this. Because if you attach fear to it—a lot of people are secretly afraid of achieving their greatest dreams because it’s a scary place, and so they visualize it and they visualize being afraid.

Let’s say for myself—I’m a public speaker. I’m a professional keynote speaker. That’s how I earn my living. I still get nervous every time when I speak. If I visualize being nervous to speak in some place where I get hired to speak, that’s not going to serve my purpose. I have to attach positive emotions to it even if it’s the emotions that I would feel once the speech is over, how happy I will be to have done that, to have achieved that goal. So attach positive energy to the visualization.

And number five—this is the biggest one—you’ve got to take action. You have to take action in the direction of your goals. You have to do the most you can with what you have. Take action every day in the direction of your goals. I’m not telling you that you have to revolutionize everything yourself, but you can’t visualize on a couch somewhere and then turn the TV on and do thing and expect the universe to conspire to bring this into your front door. You have to take action in the direction of your goals. You have to set the wheels in motion. You have to put yourself in a position to win. And the people who put themselves in a position to win, they go out there. They shake a few more hands. They go to a networking event. They do research on the Internet. They read another book. They attend an event. They go to a lecture. They do some research, anything. Take action in the direction of your goals.

Because what are you doing? You’re giving your subconscious mind a greater opportunity to notice things that it’s not currently noticing. How many different situations are you in in a given day? Are you just in one situation, which is sitting on your couch watching reruns? Or are you in five different situations because you had lunch with somebody and you called somebody to ask their opinion about whatever it is you’re trying to achieve? And maybe you did some research or maybe you went to a networking event or maybe you listened to somebody speak on the topic. All those times, you’re in different environments. You’re in new environments. You’re giving your subconscious mind the opportunity to create the magic that we’re hoping for here.

So whether this is magic hocus-pocus or if this is just science, in either case you have to give your subconscious mind, you have to give yourself an opportunity to win. You have to put yourself in the line of fire. So go out there and take action. Do something every day in the direction of your goals.

And as I mentioned just a moment ago, I’m trying it myself. Because you know what? It can’t hurt. It can’t hurt, because nothing can go wrong if I spend—and in fact, I’m incorporating this with a new practice of meditation which I started just about a month ago and I’m meditating every morning, and I’m pretty amazed actually at the implications and how I kind of am thinking differently. I’m a little more calm. I feel like there’s a bit more of a separation between me and the crazy world. I end up in a lot of crazy situations. I travel a lot with my work and so a lot of times I get caught up in it and it gets frantic and I get stressed out, and I’ve noticed maybe a little bit more calm, a little more stable. But what I really enjoy is after 20 minutes of meditation I take five minutes and visualize, and I visualize three things: I visualize my health, my relationships and my career. Those are the things that I visualize and I’m just a month into it but I’ve noticed a lot of things. And I’m not going to say all these things like this is proof that it’s working. That’s for you to decide in your own life. But I’m doing it for a reason and I’m so much of a believer and I feel so good about it that I’m making this video.

So I encourage you to do your own research and give these things a try. Be specific in your visualization, visualize in the present tense, do it on a regular basis, attach positive energy to those visualizations, and take action in the direction of your goals.

Thanks so much for watching this video. My name is Patrick, reminding you as always to think bigger about your business, think bigger about your life.

Patrick Schwerdtfeger is a keynote speaker who has spoken at business conferences in North America, South America, Europe, Africa, the Middle East and Asia.