Marketing Strategy Consulting
Patrick Schwerdtfeger is a leading authority on social media and innovative small business marketing, and has authored multiple books on the topic. He is primarily a professional speaker and travels around the world (see map below) delivering keynote speeches about social media and modern marketing. His clients include Bloomberg TV, Comcast Cable, Time Warner and United Healthcare among many others. But Patrick also facilitates marketing strategy sessions for individual businesses that wish to improve their marketing communications and engage with their customers and prospects in a more dynamic way.
Business Development Strategy Session
Because of his travel schedule, Patrick is not available for implementation-based consulting. Instead, he offers business development strategy sessions for companies with a minimum of $5 million in annual revenue. His services are most often used by small and medium sized businesses (SMBs) but Patrick has facilitated such strategy sessions for companies of all sizes, including Fortune 25 companies like United Healthcare. Because of the density of information, companies are encouraged to limit their first strategy session to one full day. Half-day sessions are also available. Once an initial strategy is established, regular sessions and/or conference calls can be arranged on a monthly retainer basis.
Marketing Strategy Session Agenda
Patrick will facilitate a structured marketing strategy session for your management team. He specializes in online marketing strategies and reviews a series of recent social media case histories. These success stories all follow the same basic formula and they are grouped into four (4) primary themes. After reviewing the case histories within each individual theme, Patrick facilitates a group brainstorming session to identify ways of incorporating the same marketing strategy to your organization. Ideas are written down on a whiteboard or flip chart and the ideas from subsequent themes inevitably build on each other. You will be amazed at how quickly a cohesive strategy emerges. By the end of the session, you will have a new and innovative strategy to compliment your existing marketing mix.
Strategy Session Guarantee
If you are unhappy with the strategy you hammer out during your consulting session with Patrick Schwerdtfeger, we will refund 100% of the consulting fee (not including travel expenses), no questions asked. Our #1 priority is to leave you with an effective and profitable strategy to build awareness and grow revenue for your products and services.
Past clients include …
Recent speaking destinations include …
Small Business Marketing Books
Patrick has authored three (3) marketing books and a number of smaller handbooks and manuals. The full-length marketing books include:
- Marketing Shortcuts for the Self Employed (2011, Wiley)
- Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009)
- Make Yourself Useful: Marketing in the 21st Century (2008)
The most recent “Marketing Shortcuts” book won a 2012 Small Business Book Award in the social media category, and functions as an outstanding instruction manual for many of the strategies being used on today’s internet. The book has 80 chapters, each just two or three pages long, and each chapter ends with an itemized to-do list. Your strategy session will include five (5) copies of the book and additional copies will be made available at a discounted rate.
Patrick Schwerdtfeger will ensure that all the prevailing marketing topics are covered during the business development strategy session, including the following:
- The latest social media platforms and engagement strategies.
- Net Promoter Score (NPS) and “voice of the customer” programs.
- Monetizing knowledge maps and intelligence architectures.
- Location-based geo-targeting and SEO landing pages.
- Mobile apps, app networks and collaborative technologies.
Please let us know if there are specific topics that need to be incorporated into your session. Every company has unique circumstances and our primary objective is to maximize relevance for your management team.
