Jan 142013
 
Speaker on Big Data

Conference TEDx Speaker on “Big Data”

Patrick Schwerdtfeger is a leading authority on global business trends including “big data” and the challenges and opportunities of massive data management and analytics. More and more devices are monitoring more and more activities, resulting in unprecedented quantities of data as well as the insights and opportunities hidden inside it. The trick is to identify the key performance indicators (KPIs) to reveal actionable insights. Patrick is the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. He has spoken at conventions and business events around the world. His approach to the data analytics topic is strategic and empowering. And since “big data” discussions tend to be dry and technical, Patrick’s dynamic and engaging speaking style make him a perfect selection to end your conference on a high note.

 
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Expert on Big Data and Analytics: Keynote Speech

Patrick begins his Big Data keynote program with an explanation of the terms and the primary players involved. Aerospace, utilities, eGovernment initiatives, healthcare and financial institutions are all accumulating incredible amounts of data. The problem is that they don’t know how to organize it, process it or analyze it. In some cases, due to the magnitude of data involved, it takes networks of thousands of servers to run simple filters and queries (using technologies like Hadoop and MapReduce). The resulting challenge has led to entirely new educational specialties and professional occupations including data scientists and data engineers. These professionals specialize in the structuring and analysis of massive data sets.

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Once the evolving trends has been introduced, Patrick’s keynote shifts to the opportunities. Algorithms and predictive analytics are the future. The accumulation of data is step #1. Identifying patterns and opportunities (analytics) is step #2. The final step is to create algorithms that deliver actionable insights, as services, to customers and prospects. There are countless examples of this including automated stock market timing, arbitrage trading, medical diagnostics and pharmaceutical procurement, weather forecasting models, internet search engines, kidney transplant networks and even sports journalism. Algorithms are the final link between big data and revenue.

Structured Data versus Unstructured Data

When people think about data, they generally think about rows and columns of numbers, all matching in format. Unfortunately, only about 5% of digital data is in that format. It’s referred to as structured data, but 95% of digital data is unstructured. That means it’s buried inside machine logs, computer logs, books and documents, websites, legal briefs, blog posts and countless others. Every instance is in a unique digital environment. The trick is to churn through all that data and pull the relevant pieces out. It’s difficult but it also offers tremendous business insights.
 

 
Probably the best example of an algorithm that process massive quantities of unstructured data is the Google search algorithm. It literally indexes the entire internet, including websites and blogs in an infinite number of unique formats, and pulls out relevant data based on a given search query. The internet is a classic example of unstructured data, and the emerging big data capabilities are allowing companies to run similar filters and queries on countless other data sets. As it turns out, it’s the unstructured data (where N=all) that provides the greatest opportunity.

Years ago, computer algorithms were developed to allow computers to play chess. Every possible move was entered into the program allowing the computer to calculate every possible contingency in the game. However, the world’s chess masters still routinely beat the computer. Much later, as data storage and processing became more accessible, thousands of previous chess games with chess maters were added to the algorithm, allowing the computer to supplement its contingency planning with probabilities of how the opponent would respond to any particular move. The new data set of past games was vastly larger (and less structured) than the original set of move possibilities, but it was precisely that data set that allowed computers to become unbeatable.

Automatic language translation is another example. The early versions of computer-driven translation comprised of thesaurus-like databases from one language to another but the resulting translations were all clumsy and awkward. Google later opened the algorithm up to the entire internet including formally translated documents (like court papers and parliamentary procedures in Canada translated from English to French and vice versa) and countless webpages translated by people and companies all around the world. It was a massive quantity of messy unstructured data, but it was precisely this messy data which allowed the computer to incorporate probabilities based on contextual factors to improve the end result.

Messy data is the key. In the past, sampling was used to glean insights from large data sets but this had the net affect of minimizing outliers from consideration. The N=all possibility of big data allows all occurrences to be considered, including the outliers, allowing algorithms to include true probabilities in their calculations. The opportunity of big data is with unstructured data. It’s with the messy data. Only when you churn through the entire availability of data will the most valuable insights emerge. Patrick’s “Monetizing Big Data” keynote speech concludes with this message and encourages audience attendees to embrace unstructured data as the key to future profits.

To what extent is big data a reality in any particular field? Where are the opportunities? What are the technical requirements? And how can you identify and test theories efficiently? Depending on the audience, this might include innovations in data center technology, strategies for database management, identification of key performance indicators or the recruitment of data engineers and scientists. Regardless of the implications, Patrick strives to present an empowering angle for event attendees.
 

 
The Future of Big Data

Data storage and processing power continue to accelerate. Much of the current innovation revolves around parallel processing facilitated by Hadoop and MapReduce. As such, the term “big data” will refer to increasingly massive data sets as time goes on. Databases that seem unmanageable today will be commonplace tomorrow, and data storage companies like EMC continue to expand capacity along the way. But at any one point, the organizations that are able to effectively analyze their data will be the first to exploit new opportunities via analytics and algorithms. As consumers, we can expect increasingly intuitive product or service offerings as businesses better understand what factors influence purchase decisions.

The trends leading to “big data” are worth mentioning. Historically, data was accumulated and recorded by employees. As the internet evolved, data could then be entered directly by users. Facebook is a great example, accumulating over 25 terabytes of fresh data every single day. Later still, data started being generated by machines. Buildings are full of monitors, residential houses have smart meters and satellites record data about our planet 24 hours each day. Each evolution increased data collection by orders of magnitude, making traditional data processing (via relational databases) impossible.

To respond to increasingly large data sets, technologies like Hadoop and MapReduce facilitated new “parallel processing” as a new option. Historically, we took the data to the processor. Today, we bring the processors to the data. Each server contains its own CPU, making data processing as scalable as data itself. Google is leading the charge. In time, companies and governments will be able to mine their proprietary data for consumer insights never before revealed and we can all expect an increasingly intuitive world as a result.

Because of the surging demand for Big Data expertise, Patrick has created a small website dedicated to that topic. You’re welcome to visit that website by clicking here.

 

Jan 042013
 
Auckland Keynote Speaker

Conference Speaker in Auckland, New Zealand

Patrick Schwerdtfeger is available to speak in Auckland as a leading authority on online marketing, self-employment and global business trends. He’s the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. If you’re planning a business conference at the Waipuna Hotel and Conference Centre at Mount Wellington, the Fernz Lodge and Conference Center in Birkenhead, the Copthorne Hotel Auckland Harbour City on Quay Street or some other convention space in Auckland, New Zealand, Patrick will deliver the excitement and ‘buzz’ that you’re looking for. As a motivational speaker, his primary objective is to leave attendees inspired, empowered and excuted to take action and see measurable results.

 
Visit Patrick’s video blog and subscribe to be notified of future videos by clicking the button below.

 
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Conference in Auckland

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Kiwi Food Choices for Convention Attendees

Auckland has some amazing restaurants that are definitely worth visiting if you’re in town for a business convention. In particular, SidArt on Ponsonby Road (Three Lamps Plaza Level) is known for its artistic food presentation, Merediths in Mount Eden has a reputation for outstanding international cuisine while The French Cafe on Symonds Street offers traditional European specialties. You may also wish to visit the Blue Elephant Thai Restaurant, O’Connel Street Bistro and MooChowChow. The international variety available in Auckland is hard to beat. Here is Patrick’s economic forecast for Australia.

Auckland Attractions for Conference Delegates

If you’re visiting Auckland for a conference, try to add a few extra days to explore some of the local attractions. Auckland is one of the few cities with two distinct harbours (Hauraki Gulf and Manukau Harbour) and it’s worth visiting both while in town. You should also make you way out to the volcanic Rangitoto Island for some incredible fishing, swimming and bird watching. The Auckland Museum offers a glimpse into the wartime history of New Zealand and the Auckland Art Gallery Toi o Tamaki showcases the local culture and and heritage. Finally, the urban Cornwall Park with its oak tree-lined roads offers a tranquil escape from the busy city life just minutes away.

General Information About Auckland, New Zealand, for Meeting Planners

Auckland is the largest city in New Zealand and is located on the North Island between the Hauraki Gulf, the Manukau Harbour and the Waitakere Ranges. As such, it is one the few cities with two separate harbours, accessing two different bodies of water. With a population over 1.3 million, it is the largest urban Polynesian population in the world. Some of the larger hotels include the Langham Auckland on Symonds Street, the Hotel Grand Chancellor on Hobson Street and Kiwi International on Queens Street. The city has a warm-temperate climate which fuels an active healthy lifestyle. Auckland is often referred to as the “City of Sails” because its harbours are filled with yachts and sail boats. In fact, the city has more yachts per capita than any other city in the world.

Dec 302012
 
Tulsa Keynote Speaker

Conference TEDx Speaker in Tulsa, Oklahoma

Patrick Schwerdtfeger is available to speak in Tulsa as a leading authority on online marketing and global business trends. He’s the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. If you are planning a business conference at the Tulsa Convention Center on Civic Center, the BOK Center on South Denver Avenue, the SpiritBank Event Center on South Regal Boulevard or some other convention space in Tulsa, Oklahoma, Patrick will deliver the buzz and energy you’re looking for. As a motivational speaker, his #1 objective is to leave attendees excited, inspired and energized to take action and see tangible results.

 
Visit Patrick’s video blog and subscribe to be notified of future videos by clicking the button below.

 
Past clients include …

Conference in Tulsa

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General Information About Tulsa, Oklahoma, for Meeting Planners

Planning for a conference or business summit in Tulsa, Oklahoma? This is a city rife with entertainment and cultural attractions. Tulsa, known as the “Oil Capital of the World” during the last century, has been one of the major oil industry hubs in the United States. These days, the city is turning more and more to its strengths in technology and finance for a more diversified foundation. Second-largest of Oklahoma’s cities, Tulsa offers widespread destinations in entertainment and cultural venues and an overall atmosphere that is more cosmopolitan than strictly Midwest America. Here is Patrick’s economic forecast for America.

2014 Business Conventions in Tulsa, Oklahoma

During 2014, Tulsa will be hosting countless business events. The SCU 2014 (Simulcast) will be held at the New Horizons of Tulsa off South Sheridan Road in January. It is being organized by Catapult Systems, LLC. In February, the Tulsa, OK Extraordinary Women Conference 2014 will be organized by Extraordinary Women Ministries at Mabee Center on South Lewis Avenue. The #SMTULSA Social Business Conference will be held at the Fly Loft on North Boston Avenue in March. It is being organized by Party Aficionado. In April the Nineteenth SPE Improved Oil Recovery Symposium will be held at the Renaissance Tulsa Hotel and Convention Center off Mingo Valley Expressway. It is being organized by IOR Symposium.

2013 Business Conferences in Tulsa, Oklahoma

A number of large conferences and gatherings will be held in Tulsa, Oklahoma. Some of these annual events include the RCML 40th Annual Meeting which is the RCML 2013 Conference hosted by the Research Council on Mathematics Learning taking place at Double Tree Hotel in February. In addition, the 2013 Professional Development & Education Conference by NALS, an association of legal professionals, will be held at Double Tree Warren Place in February. More so, the National Criminal Enforcement Association, along with Desert Snow, is hosting their 1st Annual National Interdiction Conference at the Hard Rock Hotel and Casino in March.

Tulsa Food Choices for Convention Attendees

There’s plenty of exquisite food for those visitors to Tulsa who can make time for it, inside their busy conference schedule. You can find everything from Italian to Thai to Indian in this interesting city. Kick back after your business meetings at Kilkenny’s Irish Pub & Eatery, or bring your clients there for breakfast, brunch or dinner. Great cocktails and beer, as well as great food! For an upscale dinner at a price to match, make reservations at The Chaklboard, downtown. You can always count on a delicious meal here and excellent service. Villa Ravenna is said to have some of the best Italian food in town, and is another good bet for a late-night business schmooze.

Tulsa Attractions for Conference Delegates

Even if you have limited time during your business or conference trip to Tulsa, Oklahoma, make room on your agenda for some of the city’s impressive tourist destinations. One favorite is the Philbrook Museum of Art, which houses a magnificent collection of famous paintings and sculptures. Another popular Tulsa museum is the Gilcrease Museum, where you can take in an enormous number of art and artifacts from Native American to authentic American Western artists. And the renowned Air and Space Museum offers such intriguing exhibits as a shuttle launch, a flight simulation lab and a wind tunnel.

Dec 302012
 
Tucson Keynote Speaker

Conference TEDx Speaker in Tucson, Arizona

Patrick Schwerdtfeger is available to speak in Tucson as a leading authority on online marketing and global business trends. He’s the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. If you are planning a business conference at the Tucson Expo Center on East Irvington Road, the Days Inn Tucson Convention Center, the DoubleTree Tucson Hotel Reid Park on South Alvernon Way or some other convention space in Tucson, Arizona, Patrick will deliver the buzz and energy you’re looking for. As a motivational speaker, his #1 objective is to leave attendees excited, inspired and energized to take action and see tangible results.

 
Visit Patrick’s video blog and subscribe to be notified of future videos by clicking the button below.

 
Past clients include …

Conference in Tucson

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General Information About Tucson, Arizona, for Meeting Planners

Visiting the fair city of Tucson, Arizona for a conference or convention? Here are some general facts that may start you off in the right direction: Tucson, Arizona is known for its great, dry weather which produces mild winters and hot summers. You’ll find air-conditioning everywhere you go to keep you comfortable indoors. Tucson is rife with historic architecture and a pervasive Western flavor. Evidence of a heavy Native American and Mexican influence is everywhere around this city, which is virtually surrounded by the beautiful Catalina Foothills, lending a majestic panorama to its views and scenery. Here is Patrick’s economic forecast for America.

2014 Business Conventions in Tucson, Arizona

Tucson is hosting hundreds of conferences during 2014. The Conference for Bank Presidents, Senior Officers & Directors will be organized by the Western Independent Bankers in March at the JW Marriott Starr Pass Resort on West Starr Pass Boulevard. The Westin La Paloma on East Sunrise Drive will play host to The Simpleview Summit, being organized by Simpleview in April. IEEE Communications Society will be hosting the IEEE International Workshop Technical Committee on Communications Quality and Reliability in May at the Westward Look Resort on East Ina Road. The One2One Winter Summit by ISC will be held at The Westin La Paloma on East Sunrise Drive in August. It is being organized by Reed Exhibitions.

2013 Business Conferences in Tucson, Arizona

2013 is hosting a number of conventions and gatherings at Tucson, Arizona. Some of the larger conferences include the 2013 NAREA Winter Conference by the North American Reggio Emilia Alliance, taking place at the University of Arizona in January. Additionally, the University of Arizona’s BIO5 Institute and iPlant Initiative is organizing the 2013 Tucson Winter Plant Breeding Institute at the University of Arizona in January. Also, University of Arizona is holding the Accelerate Your Brand, Get Ahead of Your Shopper at Loews Ventana Canyon in April, while the Western History Association is hosting their 2013 WHA Conference at the Westin La Paloma Resort in October.

Tucson Food Choices for Convention Attendees

Tucson, Arizona offers plenty of places to dine before or after your business meetings. You might even choose to entertain clients at one of the great restaurants in Tucson. You can’t go wrong at Vivace Restaurant, which offers succulent Italian and Contemporary American and international dishes and a moderately priced menu. Do try the Crab-Stuffed Chicken or Veal Picatta here. Lunch at the Tucson Tamale Company is always a more than satisfying experience. This is considered one of the top Mexican restaurants in town. For an unusual combination of Contemporary, Mexican and Californian cuisine, go to Café Poca Cosa and ask for the chef’s choice.

Tucson Attractions for Conference Delegates

Don’t forget to schedule time around your business event or symposium in Tucson to see some of the fabulous tourist attractions of this magnificent city. Night spots and hot spots abound, as do landmarks, historical sites and other popular tourist destinations. One good choice is the Arizona-Sonora Desert Museum, a fascinating place where you can spend an afternoon or a day. It offers a natural history museum, a zoo and a botanical garden that shows off the breathtaking beauties of the surrounding Sonoran Desert. Go see the Mission San Xavier del Bac if you’re looking for a feel of the real roots of Tucson.

Dec 302012
 
St. Louis Keynote Speaker

Conference TEDx Speaker in St. Louis, Missouri

Patrick Schwerdtfeger is available to speak in St. Louis as a leading authority on online marketing and global business trends. He’s the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. If you are planning a business conference at the St. Louis Convention Center on Convention Plaza, the Drury Inn & Suites Convention Center St. Louis, the Mayfair Wyndham Historic Hotel on Saint Charles Street or some other convention space in St. Louis, Missouri, Patrick will deliver the buzz and energy you’re looking for. As a motivational speaker, his #1 objective is to leave attendees excited, inspired and energized to take action and see tangible results.

 
Visit Patrick’s video blog and subscribe to be notified of future videos by clicking the button below.

 
Past clients include …

Conference in St. Louis

Recent speaking destinations include …
 

 

 
General Information About St. Louis, Missouri, for Meeting Planners

If you’re planning a conference or important business meeting in the splendid city of Saint Louis, Missouri, glance over this general information first: Saint Louis is frequently called the “Gateway to the West,” and has, as its primary landmark, the famous Gateway Arch, an icon which effectively identifies the city. Saint Louis has a history steeped in both the Blues and westward expansion. Home to several major corporate offices, including those of Monsanto, Emerson Electric and Anheuser-Bush, Saint Louis also hosts three famous sports teams. The majestic Mississippi River, which divides Missouri and Illinois, frames Saint Louis’ eastern border. Here is Patrick’s economic forecast for America.

2014 Business Conventions in St. Louis, Missouri

Dozens of business conferences will be taking place in St. Louis during 2014. The Renaissance St. Louis Grand Hotel on Washington Avenue will play host to the 2014 ACF Central Regional Conference, being organized by the American Culinary Federation in March. The Annual Central States Conference on the Teaching of Foreign Languages will be held at the Hilton St. Louis Ballpark on South Broadway in March. It is being organized by Central States Conference on the Teaching of Foreign Languages. The Annual Gateway to Innovation Conference will be held in April at the Hyatt Regency St. Louis at The Arch. It is being hosted by Executive Function Management Inc. The American Society for Nondestructive Testing is hosting the Nde Aerospace Materials and Structures at the Crowne Plaza in Downtown St. Louis in May.

2013 Business Conferences in St. Louis, Missouri

St. Louis in Missouri will bring hundreds of conventions and meetings in 2013. One of the largest conferences taking place in the city is the LERA 65th Annual Meeting hosted by the Labor and Employment Relations Association, which will take place at St. Louis Crowne Plaza Hotel in June. Also, CHARACTERplus is celebrating their 19th Annual National Character Education Conference ‘No matter how you slice it, character education is the core’ at St. Charles Convention Center in June. More so, the National Council for the Social Studies is hosting their 2013 Annual Conference in Cervantes Convention Center at America’s Center Headquarters Hotel in November.

St. Louis Food Choices for Convention Attendees

Put aside enough time during your business conference or convention to enjoy some of the finest restaurants in delightful Saint Louis, Missouri. No trip to this southern city would be complete without trying the local barbecue, and Pappy’s Smokehouse in Midtown is rumored to have some of the very best. Get a load of those succulent ribs and homemade Sweet Baby Jane barbecue sauce! Bogart’s Smokehouse is a sure bet in downtown Saint Louis, offering up juicy, smoky BBQ sandwiches perfect for a great business lunch. For superb French cuisine such as the house Beef Bourguignon, make dinner reservations at the Brasserie by Niche. A perfect food-lover’s experience!

St. Louis Attractions for Conference Delegates

Saint Louis, Missouri offers some wonderful tourist attractions and landmarks to see during your business trip to the city. The Missouri Botanical Garden is a never-miss favorite that offers not only world-class gardens over nearly 80 sprawling acres, but also a gift shop, café, and visitor’s center. The renowned St. Louis Zoo will occupy a whole day if you let it, and will send you home with unforgettable memories. Most tourists insist that the brewery tour offered by Anheuser Busch is one that cannot be missed. See the world-renowned Clydesdale stables and taste the world-famous beer!