Patrick Schwerdtfeger is a leading authority on self-employment and a motivational speaker who has contributed to dozens of events for business consultants, management consultants and marketing consultants. Patrick is the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular keynote speaker for Bloomberg TV. He has spoken at conventions and conferences around the world, many of them catering to the growing profession of business consulting. Examples include the Bay Area Consultants Network (BACN), the Institute of Management Consultants (IMC), the Consultants Network of Silicon Valley (CNSV), the Institute of Electrical and Electronics Engineers (IEEE) and the Bay Area Biomedical Consultants Network (BABCN) among many others. Since Patrick’s marketing process as a professional speaker is similar to that of an ‘expert’ consultant, he is immediately recognized by these audiences as being ‘one of them’ and understanding the challenges and opportunities of self-employment. His marketing philosophy for business consultants is described in more detail below.
Past speaking clients include:
Recent speaking destinations include:
Management Consulting Keynote Speech
The consulting profession is exploding. With traditional jobs less reliable than ever, and unemployment persistently high, more and more professionals are going out on their own and offering consulting services to companies in their area of expertise. Consultants are springing up in every field and the opportunity has never been greater. The only obstacle is marketing and that’s precisely what Patrick’s programs are all about. If marketing and management consultants can secure the business, they can earn far more then they ever did as employees, all while enjoying increased autonomy and freedom in their lives. These trends will undoubtedly result in even more consultants in the years ahead.
Most business consultants are frustrated with modern marketing. For starters, the vast majority of people attempting to use social media platforms like Facebook or Twitter are just wasting time. They aren’t getting any results. Secondly, their marketing activities have to be kept to a minimum, allowing them to do their real jobs: consulting. Patrick’s keynote programs focus precisely on these two challenges. First, what are the true marketing success stories and what do they have in common. Patrick identifies the specific strategies that have delivered real results. And second, how can professional consultants implement these strategies without consuming their entire day. Hire Patrick to distill these challenges into a series of simple strategies that any consultant can use to immediately improve their marketing effectiveness and results.