Patrick Schwerdtfeger is a leading authority on small business and a motivational speaker who has spoken at hundreds of events catering to entrepreneurs and small business owners. Patrick is the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular keynote speaker for Bloomberg TV. He has spoken at business events and conventions around the world, almost all of them for small business audiences. Examples include the Business Leadership Summit, the Small Business Administration (SBA), the Entrepreneur & Small Business Academy, the Internet Marketing Conference (IMC), the American Marketing Association (AMA), SCORE and dozens of Chambers of Commerce as well as small business events for Bloomberg TV, Comcast Business Class, Bank of America, United Healthcare and Time Warner Cable. Patrick’s signature topic is social media and online marketing, but he also has expertise in positive psychology and the science of happiness. His marketing philosophy for entrepreneurs, small business owners and self-employed professionals is described in more detail below.
Past speaking clients include:
Recent speaking destinations include:
Small Business Marketing Keynote Speech
All of the business mega-trends favor small businesses. Even large corporations are tripping over themselves trying to act like small businesses. Why? Because modern consumers want to buy from people, not large profit-maximizing corporations. In addition to that, the evolution of the internet and social media platforms like Facebook and YouTube has created an unprecedented opportunity for small businesses. By sharing dynamic and value-packed content online, small unknown companies are able to compete and win against long-standing industry giants. Without question, the opportunity for entrepreneurs and small business owners has never been greater, and Patrick’s keynote presentation makes that opportunity understandable and attainable for attendees.
Patrick’s program doesn’t rely on hype and fanfare. His program opens with an open acknowledgement that most people using social media platforms are just wasting time. Everybody already knows that. Facebook and Twitter might be fun. They might allow you to “be social” with your family and friends, but they rarely translate into new clients or increased revenue. Meanwhile, there are indeed a few people and businesses that are achieving extraordinary success on these platforms. Patrick focuses on the success stories and identifies the specific tactics that are generating real results. Don’t miss this opportunity to have Patrick deliver actionable content and genuine BUZZ for your upcoming conference.
Self-Employment Motivational Speaker
Patrick’s keynote programs are extremely well received by small business professionals because it’s immediately obvious to them that he has gone through the same process that they are in themselves. Patrick walks the talk. He personally uses all the strategies he shares and they’re all also included in his books. On to of that, he has a natural instinct for identifying those juicy secrets that can be implemented easily and translated into results quickly. Please visit Patrick’s video blog because many of the videos cater directly to the small business and/or self-employed viewer, and then let us know if you would like him to include any particular message at your event. We are happy to customize programs to compliment your event objectives.