Patrick Schwerdtfeger is a leading authority on positive psychology and the new rules of business. He has contributed to a number of human resources conventions with topics ranging from social media to the science of happiness. Patrick is the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. He has spoken at business events around the world, many of them in the human resources business segment. Examples include events for the National Association of Healthcare Recruiters (NACHR) in Las Vegas, the Business Empowerment Summit in California, the Human Resources Professionals Association (HRPA) in Toronto, Canada, the Association for Corporate Growth (ACG) in San Francisco and the Society for Human Resource Management (SHRM) in Arkansas. His philosophy on human resources, positive psychology and the use of social media in the recruiting business is described in more detail below.
Past speaking clients include:
Recent speaking destinations include:
Human Resources Keynote Speech
The opportunity for human resources professionals is to engage with younger candidates in a new and exciting way. Today’s youth are approaching the job market in different ways and their career expectations are different as well. They have grown up in the public domain and are less sensitive to privacy issues. They’re fueled by intrinsic motivators like autonomy, mastery and purpose, and they are learning from their peers on social media platforms like Facebook, Twitter and Pinterest. The best job applicants are usually best friends with your best current employees. So by engaging on social media, companies can attract better candidates with less effort and build a cohesive team that expand business opportunities for everyone.
Human resources professionals know that Facebook and Twitter represent a colossal waste of time for most people using them. But they also know that a select few are leveraging these platforms and achieving massive results. In his 60-minute keynote program, Patrick will introduce your attendees to a series of case histories where people and business have used simple but powerful strategies to explode their businesses virtually overnight. If you’re looking for a new perspective on today’s increasingly social technologies, Patrick will deliver the excitement and buzz you’re hoping for.
Positive Psychology and the Science of Happiness
Patrick has delivered a variety of programs that relate directly to the human resources job function. He covered ‘how to find and hire great employees’ for a group of independent bicycle dealers in Monterey, ‘how to leverage positive psychology’ for a group of franchise owners in Boston and ‘sales, success and the science of happiness’ for a group of independent sales distributors in Minneapolis. This same content can easily be modified for a human resources conference. Please visit Patrick’s video blog and review the content provided there, and then let us know if you would like Patrick to cover one of these topics. We are happy to customize programs to compliment your event objectives.
Social Media Speaker for Human Resources
Patrick’s “Social Media Victories” session at the Arkansas Society for Human Resource Management (ARSHRM) was approved for one hour of “General” continuing education (CE) credit toward PHR, SPHR, and GPHR re-certification through the Human Resource Certification Institute (HRCI). For more information about that certification or re-certification, please visit the HRCI website. We would be happy to work with you to ensure Patrick’s program is approved for your event as well.