Patrick Schwerdtfeger is a leading authority on business trends including business intelligence, ‘big data’ and the social media revolution and his presentations always include a compilation of case histories and success stories. He then distills the prevailing business trends and identifies best practices for attendees. He uses this same approach when speaking about key performance indicators (KPI) and the use of business intelligence dashboards and industry benchmarking tools to evaluate performance and improve results. Patrick is the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. He has spoken at conferences and business conventions around the world and is a huge proponent of performance measurement and analytics data to calibrate and improve business performance. And since KPI sessions tend to be dry and technical, Patrick’s dynamic and engaging speaking style make him a perfect selection to begin or end your conference on a high note. More details in provided below.
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Recent speaking destinations include:
Key Performance Indicator (KPI) Keynote Speech
You can’t improve what you don’t measure. Patrick learned that quickly when he first activated Google Analytics on his website. Simply by seeing the activity on his site, he started identifying specific problems, making adjustments and improving results. Performance management and performance measurement are essential for business. Thankfully, there are more measurement tools than ever, including business intelligence monitoring dashboards and industry benchmarking tools. Patrick begins his speech with a series of case histories where the measurement of key performance indicators led to dramatic improvements in operational efficiency and profitability. He also introduced a variety of tools that executives can use to quickly gain insights about their own businesses.
The second part of Patrick’s KPI speech deals with the identification of winning Key Performance Indicators. There are endless things you can measure but some are far more insightful than others. There is no point embracing performance management in business without first identifying the best possible things to measure. As it turns out, much of this process can be automated. By importing basic financial data, many business intelligence dashboards can automatically compare financial ratios against industry benchmarks and instantly identify glaring variances. The job then becomes one of understanding those variances and identifying those that reflect operational challenges. Selecting Key Performance Indicators then becomes simple and obvious.
Reality for Small and Medium-Sized Business (SMB)
The sad reality is that most small and medium sized businesses (SMB) are still managing much of their operations with isolated analyses and Excel spreadsheets. There is little or no industry benchmarking analysis and minimal performance management. Large Fortune 500 companies have embraced Key Performance Indicators (KPI) as an integral part of their management process and the technology now allows small and medium sized businesses to use the same tools themselves. Companies like webKPI are bringing Fortune 500 performance measurement tools to smaller entities. Patrick knows the founders of webKPI and have worked with them to customize solutions for today’s small businesses.