Patrick Schwerdtfeger is a leading authority on business trends and self-employment, and a motivational speaker who has spoken for a long list of travel agents, incentive executives and meeting planners. Patrick is the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. He has spoken at conventions and business events around the world, many of them in the travel business. Examples include events for Meeting Professionals International (MPI), Finance and Insurance Conference Planners (FICP), Professional Convention Management Association (PCMA), East Bay Hospitality Group, Cayman Island Tourism Exchange (CITE), American Society of Travel Agents (ASTA), Association of Destination Management Executives (ADME) and the Society of Incentive Travel Executives (SITE). His marketing philosophy on the corporate meeting and incentive travel business is described in more detail below.
Patrick Schwerdtfeger maintains a video blog entitled Strategic Business Insights that’s perfect for travel agents and event planners. Many of these free videos are motivational and mindset-oriented, and they will help your team of event meeting planners build their own businesses and client penetration. You can watch past episodes and subscribe by clicking the button below. Encourage your travel planners to do the same!
Past speaking clients include:
Recent speaking destinations include:
Travel Industry Keynote Speech
The beauty of the travel business is that it’s visual. There are different types of content: text, audio, photos and video. Turns out, video is the most “viral” and photos are in second place. That means there are huge opportunities for meeting planners in the travel business to communicate visually using photos and videos. Patrick has put together free PDF e-book entitled The Ultimate Event Marketing Action Guide which provides 6 guiding principles and 4 step-by-step implementation plans to generate buzz and drive registration for events.
The hype about social media has been overwhelming over the past few years, yet the vast majority of professionals using these platforms are just wasting time. They have no idea how to actually generate revenue on Facebook or Twitter. In this 60-minute keynote presentation, Patrick Schwerdtfeger will reveal a series of relevant case histories to your attendees, so they can see immediately what others have done successfully and how they can incorporate the same strategies into their own businesses. Patrick has extensive experience in with travel-related audiences. Book him today to motivate and inspire your audience!
Meeting Professionals Motivational Speaker
The event business is more challenging than ever, particularly because of all the new event-planning platforms available on the Internet. Platforms like Eventbrite and Meetup are allowing local professionals to organize and host their own events, leading to ever-lower registration fees and program quality. As a result, business professionals have “event fatigue” and have no way of evaluating the quality of an event before registering. The onus is on event planners and travel professionals to convey the quality of their events in visual ways to drive registration and generate buzz among attendees. Not only can Patrick add valuable insights to support this imperative but he can also deliver the buzz you’re looking for at your event.