Patrick Schwerdtfeger is a leading authority on global business trends including demographics, ‘big data’ and medical technology. He spoke for the California Pharmacists Association twice and covered online marketing strategies for independent pharmacy owners, but he also speaks about the quickly evolving technology around DNA sequencing and human genome research. Patrick is the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. He has spoken about global business trends, modern marketing and technology at business events and conventions around the world.
Past speaking clients include:
Recent speaking destinations include:
Keynote Speech: Personalized Genomic Medicine
The Human Genome Project (HGP) was essentially complete in 2003 with additional sequencing being published over the following three years. The project was to sequence the human genome and it cost an estimated 2.7 billion dollars over a decade. In the coming years, scientists expect human genome sequencing to drop to only $1,000 per individual. This incredible drop in price, reflecting immense improvements in the underlying technology coupled with advances in data processing and storage, is leading to the new field of personalized genome medicine. As the science develops further and the data is analyzed and increasingly understood, it will eventually be possible for people to receive completely custom medicines to address their medical issues and, in theory, even select the genomic traits of their future children.
Personalized medicine and DNA sequencing will soon be available to average people at affordable prices. This will herald a new era of self-monitoring and, undoubtedly, a plethora of misdiagnoses and misunderstandings of the resulting data. It will take extensive information and medical education resources for the public to fully understand the possibilities and implications of detailed genomic information and custom compounded medicines. These trends offer tremendous opportunities to entrepreneurs who proactively fill the void for customers. Patrick’s keynote will explain these trends and highlight the emerging business opportunities for your audience.
Business Speaker on Pharmaceutical Compounding
Pharmaceutical compounding involved the custom formulation of medications to match the individual needs of patients. The rapid advances in technology (in particular, data processing, bandwidth and storage) are directly affecting individual healthcare, offering patients the opportunity to monitor their own health in real time and request custom-designed medicines to fit their unique needs. This has led to an explosion in small-batch pharmaceutical compounders, most of whom market their services to local doctors and hospitals. In some cases, they also market their services to the public for their own consumption or even that of their pets (sick dogs or cats).