Patrick Schwerdtfeger is a business futurist specializing in technology trends including artificial intelligence and blockchain, and how those technologies affect corporate culture and employee engagement. He’s the author of “Anarchy, Inc.: Profiting in a Decentralized World with Artificial Intelligence and Blockchain” (2018, Authority Publishing) and has lectured at numerous academic institutions including Stanford and Purdue Universities. With Millennials and Generation Z increasingly dominating the workforce, corporate wellness and social responsibility are becoming increasingly important in business strategy and human talent acquisition. On top of that, job displacement at the hands of automation are increasing stress and anxiety on workers that didn’t exist a decade ago. Patrick doesn’t speak on relaxation techniques or health fairs. Instead, he focuses on branding strategy, talent acquisition, and the return on investment (ROI) of corporate wellness budgets. He has spoken at hundreds of corporate and government conferences all around the world, and he would be delighted to contribute to your upcoming conference as well.
Past speaking clients include:
Recent speaking destinations include:
Conference Keynote Speech on Corporate Wellness Strategy
Millennials and Generation Z are much more focused on sustainability and social responsibility. It affects their purchase decisions and it affects their employment decisions. And with tight employment markets, companies need to cater to those preferences if they wish to attract good talent. When companies allocate budgets to “corporate wellness” programs, they should never do so without considering the potential ROI from that spend. Corporate wellness programs and health fairs should be leveraged for social media exposure (like Instagram or Facebook) and public employment reviews (like LinkedIn, Indeed, and Glassdoor). Whether that includes photo booths, Glassdoor reviews, or marketing collateral, businesses need to showcase their efforts to enhance the work-life balance of their employees. The public needs to know about those budgets. The public needs to know about those benefits.
The Future of Corporate Wellness
Corporate wellness is becoming a critical component of brand positioning and brand strategy. Every communication the company makes should include some reference to their corporate culture and social responsibility. It needs to become part of their identity; a driving force behind every decision they make. And as obvious as that sounds, it represents an enormous shift from the current state of the industry. Budgets are spent on health fairs or wellness programs, and nobody hears about it. No visual content (like photos and videos) is captured, and no visual content is shared after the fact. These are all missed opportunities, and Patrick will highlight these opportunities in his keynote program.
Some of the market leaders in the field of employee engagement and corporate wellness include the following:
- Workstride: Drive Behaviors that Power Results
- Wellsource: Population Health STARTS HERE
- Health4x Corporate Wellness: Work Life Balance, Employee Engagement, and Social Responsibility
- Maxwell Health: HR and benefits administration platform that works for you.
Corporate Wellness Keynote Speech
Patrick studies case histories and success stories. He looks at where the money is going. He researches venture capital fundings and private equity investments. As such, his corporate wellness keynote will be filled with use cases and success stories. He’ll describe what other companies are doing to leverage their budgets into employee engagement and social responsibility. In the end, it’s a marketing opportunity, and it’s a marketing topic. Patrick will explain how you can demonstrate market leadership by being smart with the money you’re already spending. It’s not about spending more. It’s about leveraging the spend you’ve already budgeted.
Patrick Schwerdtfeger is a keynote speaker who has spoken at business conferences in North America, South America, Europe, Africa, the Middle East and Asia.