Patrick Schwerdtfeger is a motivational speaker who can speak about success in business and how ‘brute force’ is a viable strategy to attain it at your next business event. Contact us to check availability. The full transcript of the above video is included below.


Full Video Transcript:

Hi, and welcome to another edition of Strategic Business Insights. Today we’re going to talk about brute force and the ugly truth behind success. So if you’re self-employed, if you have your own small business, if you’re trying to build something from scratch, it’s going to be difficult. There are a lot of people out there—motivational types—that say, “You can do it too. It’s easy.” Then you get the whole law of attraction folks that say, “If you just get your mindset right, it’s effortless. You get effortless abundance.” But I’m here to tell you that self-employment is one of the most difficult things that you can ever endeavor to do.

Now, it’s possible that you had a previous career or a bunch of contacts, you’re very good at what you did, so you went on your own, you had a fairly easy transition, got clients, and everything was fine. And if that’s the case, I’m thrilled for you. That’s great news and I think it’s fantastic. But for the majority of people I believe who are self-employed, it’s a street fight, man. It’s a straight-up street fight to gain traction and to try and get revenue, and some months you make money and now you think, “I’m turning the corner, I finally made it, I’m finally going to start to live a normal life again,” and then the next month you make nothing. Or maybe for the next two or three months you make nothing and you just get laid out again, and it’s like every time you stand up someone just smacks you back down and you end up back down on your tail, and you have to get up again. How many times can you get up?

I’ll tell you what. I’ve been self-employed right now for 11 years, and the financial and emotional trauma of being self-employed is way more than I ever expected it would be. If anyone ever told me at the beginning that self-employment would be the rollercoaster ride that it was for me, there’s no way I would have done it. There’s no way I would have done it.

Now, the more important thing is that now I’m grateful I went through it. I’m a different person today because of what I’ve gone through. The emotional fortitude, the emotional infrastructure and protection mechanism, my skin is so thick because I’ve gone through this so many times, where I thought I made it but I didn’t. I thought I made it but I didn’t. I thought I made it, I thought I was in the clear – I wasn’t yet. I thought I finally got there but no, not yet. I’ve been through that so many times. And what you end up having to do is to overwhelm your opponent.

And it sounds pretty negative, guys. I know that this sounds pretty negative. And I’m generally a pretty positive person. Most of my videos are pretty positive. But if you get right down to the core of my psychology, it’s brute force. You want to get something done, it is brute force. You have to overwhelm your opponent. You have to overwhelm the naysayers. You have to do so much that it would be impossible for anyone to deny you the success you deserve. It’s brute force.

It’s like those luxury cars. They have like 16 layers of paint. A very nice paint job, they’ll say that it has like 12 layers of see-through paint, because that’s what gives it that glow, that shine.

I think self-employment is the same way. You just have to layer it on top. You have to do this. You have to do your website. Then you have to do this. You have to get active on social media. You have to do other things. You have to do a good job. You have to add permanence. You have to communicate visually. You have to offer incentives. You have to do all these things and just layer it on top. Create resources. Create content, more content, more content, and layer more of it on, more of it on, until you overwhelm the naysayers and you get the success you deserve.

And the most fascinating thing and the most sobering thing that I have found in my life is that when I finally get the success that I’ve been waiting so long for, sometimes I realize that the naysayers were never there. Sometimes I realize that the only true naysayer was me. That’s what I find sometimes, is that the brute force, the brute was to convince me that I deserve the success.

Now, I’m not saying that if I had that mindset at the beginning it would have been easy. I’m not saying that. But what I’m saying is that the single biggest obstacle between my reality and my success might have been my own psychology. It might have been my own psychology.

I still had to take those actions, and what ends up happening is I ended up with an enormous amount of infrastructure in my business. And this is what I think you should do as well in your business, just build more, build more, build more. Create more. Just layer it on top, more and more and more, until you have such an overwhelming presence that no one can deny you the success that you deserve.

But when you get there, just realize that it might finally be your own domino that falls. The last domino to fall might be your own as far as realizing that you probably deserved it all along. It’s just the way you got there. You had to go through those steps.

In other words, the struggle is the success. The success would never happen if it wasn’t for the struggle. The brute force, the overwhelming your opponent, it’s a concept that—again, for the most part I’m a pretty happy, pretty positive person, but if you get to the core of my being, the essence of my psychology, it’s a very strong conviction that brute force is required for success.

And I encourage you to take the steps and just keep doing it, just keep building it, and know that eventually you’re going to get there. And when you do, the infrastructure is going to be so large, so overwhelming, that nobody can take it away. And that’s when you can finally step into it yourself. At least, that’s the way it worked for me.

Thanks so much for watching this video. Once again this is Patrick, reminding you to think bigger about your business, think bigger about your life.

Patrick Schwerdtfeger is a keynote speaker who has spoken at business conferences in North America, South America, Europe, Africa, the Middle East and Asia.